Affinity Express crossed another milestone – Launched new salon in Ghaziabad


Affinity launched its new hair and beauty studio, Affinity Express at Crossing Republik, Ghaziabad on November 21. With this, the group plans to establish its presence in Ghaziabad and cater to customers looking out for premium services at reasonable prices. The event witnessed complementary launch services like Bomb, AVL and Olaplex. The Affinity express team displayed the Olaplex service which is not easily available in other salons. This is a protein treatment for hair that rebuilds broken hair bonds and the three step procedure results in incredibly healthy hair and thus is important for hair that have been treated with chemicals.



Speaking on the occasion of the opening, Anand Singh, Franchisee owner of Affinity Express, said, “We are delighted to launch Affinity Express in Crossing Republik, Ghaziabad which is built on the belief of offering world- class services to its customers. The collaboration with Affinity to come up was due to the fact that we have witnessed Affinity’s satisfactory services over time and this encouraged us to work with the brand. Also, the reason behind choosing Crossing Republik was that customers here are looking forward for superior services that give them satisfaction and we, at Affinity use the best products which do not result in product/ Skin damage. Thus, we meet the customer demands and plan to use this opportunity efficiently.”

Vinay Madan, Partner & Director – Operations, Goodman Projects Pvt Ltd, Affinity Express, added, “Affinity, as a brand strives to keep its customers satisfied by offering the best products along with efficient services. We expect that this salon at Crossing Republik will become a pioneer in beauty and hair services in the region. Also, we plan to open 350 salons by 2020. The cities targeted are Srinagar, Batala, Patna, Hyderabad and Jaipur.”



About Affinity:

Affinity Salon was incorporated more than 25 years ago. In total, the chain has 80 operating salons which are situated in Delhi, Mumbai, Chandigarh, Mohali, Jammu, Agra, Lucknow, Noida, Gurgaon and Ghaziabad. The directors of the company are Vinay Madan, Vishal Sharma, Manish Saharaya and Mukul Harmilapi. Affinity pioneers in establishing brands such as Sebastian, Nioxin, etc. In terms of turnover, it is a 100 cr+ group.






Launch Of New Cosmetic Line By Bharti Taneja ( ALPS Beauty Clinic )

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ALPS Beauty launches a wide range of Bharti Taneja’s Makeup Essential

How often we wonder that we know our skin’s requirement more than any other person. Bharti Taneja’s makeup brand offers the wide range of products to treat yourself to affordable and skinfriendly makeup products.
According to a report, India’s retail beauty and cosmetics industry is likely to almost treble to $2.68 billion by 2020 so, it won’t be wrong to say that every new invention in the industry is setting a trend.

It was great attending the special preview of BhartiTaneja’s Alps Vasant Kunj new makeup and cosmetics collection.
All new make up line which includes- Liquid Lipstick, Eye Primer, Blush Palatte, colour correctors, eye glitters and much more.
Was a privilege to meet her and the awesome & beautiful Ishika Tanejat who graced the event with her expertise about the products.
It was fun filled evening with makeup 💄 wine 🍷 and lots of gossip
My favourites were the lip shades and the magical makeup remover.

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“There is an increasing awareness about protection of the environment. Therefore, the popularity of eco-friendly products will increase in the days to come. Apart from the ‘back to nature’ trend, there is also a ‘total well-being’ trend sweeping the world. People are more aware about herbal healing and the harmful effects of chemicals. They will opt for eco-friendly products,” says Gunjan Taneja Gaur, Permanent Makeup Expert and Executive Director- Alps Beauty.

Listed below are the products:

Contour Ultima Palette
Comes with 4 shades, Contour Ultima Palette has Bronze, Brown, Silver and Gold colour in the pack. It is perfect to create best facial shape, contouring or highlighting your features. Along with this, it can be used for light and simple eye makeup as Bronze shade can be applied for bronzing, Brown for eye contouring and Silver & Gold for highlighting.
Bring this two in one Contour Ultima Palette and gift yourself a glamorous make over.

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Water proof long lasting base
Now even water can’t wash away your makeup. Welcome the all new Water Proof Long Lasting Base that keeps your skin healthy, glowing, and naturally beautiful. This silicone based pre base has filwax which not only diminishes wrinkles and open pores but also lift up your skin to make it look young. It also gives a very smoothing effect on your skin by filling the imperfections. Enriched with Vitamin E, it lets you carry makeup throughout the day without any woes.

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Picture Perfect Face Primer
No more imperfections! This Picture Perfect Face Primer creates a smooth base for make-up, correct areas of redness, uneven tones & at the same time moisturize your skin; leaving it perfect for a click. Enhanced with Vitamin E extracts, skin is tightened, toned & nourished; surpassing all your expectation. We bet it’ll be your number choice the moment you’ll apply it on your skin. Be cautious, you might get obsessed with its goodness!

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Two way cake
Crafted to give a flawless, matte, and breathless look, this two way cake is great for final touchups. It offers the advantages of having both foundation and powder in a single product! The heart of this product is its Vitamin E formula which nourishes your skin and gives a perfect and smooth texture. It is superb for a dream matte finish that your heart is yelling for. Besides, its carefully constructed packaging makes it easy to use & super easy to carry.

Sweet Seduction Lipstick
Name says it all! This Sweet seduction lipstick gives your lip a super hot look. And if you’re looking for a lipstick which stays all day long and gives Matte look. Then, this is it! Bharti Taneja’s Makeup Essential Sweet Seduction Lipstick is your dream product. It comes with full pigment along with Vitamin E agents which keep it stay on your lips for about 18 hours without making your lips look or feel dry. Thanks to Vitamin E, it also delivers the nourishing properties of a balm. Go, grab one!

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ISAAC – Internation Skin And Anti-Aging Centre

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ISSAC was established in 2010 by Dr. Geetika Mittal Gupta, in New Delhi as international Skin and Anti-Ageing Centre providing services in the field of Cosmetic Dermatology, Anti-ageing, body Shaping and Hair Transplant. Their clinics are located in

 **Chattarpur, Gurgaon ( Levo Spalon)

** Vasant Kunj

** Shanti Niketan

** Friends Colony (Hotel Manor)

** Mayur Vihar (Hotel Crown Plaza)

** And DLF Emprio (Worship Salon).

ISAAC provides world class non-invasive services in revealing the beauty concealed within them through advanced aesthetic methods with no down time. They customise the treatment to meet the specific skin care demands of each client and not compromising on their safety and comfort.

I had my most amazing experience at ISAAC – International Skin and Anti Ageing Center
** Super professional staff  **Relaxed session  **Luxurious service
Got their best seller treatment “The Pumpkin Peel

Pumpkin peel are made with enzymes of pumpkins which brings nutrients and vitamin to the Skin. Pumpkin is rich store house of Vitamin A, Vitamin C, Beta carotene, Zinc and Potassium


Benefits are………………..

  1. Improve hydration

  2. Support barrier function of skin

  3. Stimulates circulation and promote healing of skin due to vitamin A and Beta carotene

  4. Helps in skin tightening

  5. Evens skin tone and lighten pigmentation


Dr. Geetika Mittal Gupta, DPD-Cardiff University, Board Certified by American Academy of Aesthetics, is a well experienced celebrity cosmetic dermatologist and one of the pioneers of Cosmetic Dermatology in Delhi-NCR. With over 10 years of experience in the field of Cosmetic Dermatology, she is the Medical Director of ISAAC ( International Skin and Anti-Ageing Centre), a centre which amalgamates the three tier approach to long term beauty with treatments for treatment, prevention and maintenance. The flagship centre is located at Chattarpur and other boutique centre are located in Gurgaon, Vasant Kunj, Shanti Niketan and Mayur Vihar. At ISAAC along with her team she routinely consults, counsels and performs Lasers, Botox, Fillers, Non-surgical face lift, Body Contouring and other aesthetic procedures.

Over the years she has actively promoted the specialty of Cosmetic Dermatology in the medical community. Dr. Geetika is known to be a prolific orator and has delivered many lectures and chaired numerous session at National Cosmetology and Aesthetic Dermatology Conferences and CME programs. She has been a Cosmetology Consultant to many premier events.

Dr. Geetika believes in the concept of low impact cosmetic procedures which cause minimal pain and discomfort to the person. These procedures now have globally proven efficacy in helping people to look their best and confident by non-invasive and non-surgical treatments. In the past she has been associated with Adiva and Nova hospitals as a consultant dermatologist.

ISAAC aims to deliver the best results in the most relaxed and professional environment possible, ensuring you have peace of mind every step of the way. That’s what makes them the best of what they do. For them, confidentiality is key and they always provide a flexible, personal service. Most importantly, their clients know their treatments are highly effective and that they always do what is right for customers. They recognise that every individual is unique and requires a personalised treatment plan. They strive to combine the best of the art of medicine with the latest advances in research and technology in formulating individualised treatment plans to achieve an exclusive, desired and aesthetically-pleasing result.

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They set the bar in exemplary client care as all of their expert doctors are qualified in a specialist field  and they train their aestheticians in-house with the latest procedures and techniques. Their customer services is unrivalled, and they’re proud to provide only the best in order to be the best. They are committed to ensuring that we receive the highest quality, in the most beautiful setting, at the lowest possible price.

Mission of ISAAC – 

“Providing the most suitable treatments to our clients with our experienced doctors and increasing the life quality of them with professional procedures”

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SYSTEM PROFFESIONAL – The Revolutionary Hair Product


Its been quite some time I was looking for a good and effective hair care product for myself. I was so sure that my scalp and hair had the most complex problems and I was in a dilemma for which product to go for. Off course! I do believe in home remedies and a balanced diet for an overall health and wellness. However, sometimes you do need that extra help in today’s chaotic lifestyle and ever worst climatic conditions. My issues started long back when I was seriously ill in my 10th standard and has to be hospitalised for a month. I almost loss a huge amount of hair and ever since its extra fine in texture. I have fine hair texture and super oily scalp and dry ends. The major problem is the crown area which has active oil glands and open pores. I suffer from issues like thinning, hair fall due to weak and oil socked roots and sensitive to environmental stress. It was a tedious job for me to look for a shampoo which will clarify my oily scalp without drying out my ends. Summers or winters, doesn’t matter. My hair was a mess


I was on a visit to Bangalore and had sometime to pamper myself. I visited this Salon which happens to be one of the best in the city. Amazing service and welcoming people. Its where I found out about this premium product. 

For 40 years, System Professional has been leading in the science of hair care, dedicating itself to unlocking the secret of ideal hair. Inspired by molecular skin care, their scientists discovered that each person’s hair has a unique energy profile, which we named EnergyCode. To recalibrate the hair’s natural lipid layer, System Professionals’s scientists developed and patented the EnergyCode™ technology: based on a complex of carefully balanced ingredients in specifically targeted concentrations throughout the System Professional range, so that the personal Care System recommended by the Hair Care Consultant transforms each unique hair energy. The secret of transforming hair towards ideal hair is decoded – the hair energy is reborn.




Oleic Acid and Glyceryl Monooleate help to maintain the structural integrity of hair
through re-inforcing and replenishing the cell cement in the hair.


Works in two ways on the hair: It repairs and replenishes the natural protein structure
of the hair and helps protect against the damage caused by free radicals.


Increases the blood circulation and keeps the root of the hair energized


Enhances the moisture balance in the scalp and contributes to strong healthy hair growth, full of energy.

Two of the products I selected for myself after the “Energy Code” test taken by the professional consultant were –



System Professional Volumize Shampoo – Code V1

This shampoo is for fine hair. Cleanses & strengthens hair for light volume from the first application . With “Energy Code” for responsive hair.

Ingredients – Water / Sodium Laureth sulphate / Citric Acid / Sodium Chloride / PPG 2 Hydroxyethyl Coco / Sodium Benzoate / Fragrance / Glycerin / Caffeine etc

Selflife – 3 year

Cost – Rs 1800/-  for 250ml


System Professional Reconstructive Elixir (LuxeOil) – Code L4

The delicate reconstructive elixir transforms your hair with a new texture. The fusion of oils infuses into the hair structure to perform hair from inside and out and protects the Keratin, leaving instant and long lasting smoothness. It has Argan, Jojoba and Almond Oils. From the first use itself I could see the difference. My hair was super soft and manageable till the next wash.

  • TRANSFORM – Hair before hair service
  • PROTECT – After shampoo
  • SMOOTHEN – After blow dry
  • SHINE – On dry hair

P.S. – You would fall in love with the fragrance. My hair never felt so fresh and left a wonderful smell every time I touch it. Whenever I greet my friends with a hug, I get a complement every time. 

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Application – 1-2 pumps, distribute throughout the mid-lengths and ends for instant and lasting smoothness. I would say oily hair type like should g for just 1 pump and use it on the ends. For dry hair 1-2 pumps is perfect.

Ingredients Cyclopentasiloxane, Dimenthiconol, Alcohol Denat, Parfum, Tocopheryl, Acetate, Amyl Cinnamol, Butylphenyl, Methylpropional, Linalool, Argania Spinosa Kernel Oil, Geraniol, Aqua, Simmondsia Chinensis Seed Oil, Prunus Amygdalus Dulcis oil, Camellia Oleifera Seed Oil, Limonene. 

Self life – 3 year

Cost – Rs 2750/-  for 100ml


*** System Professional Range is available in all major Salon like “Tony & Guy” and in Amazon online.




“Comfort Zone” is an Italian Beauty Brand which doesn’t need much introduction. The quality of the products speaks for its own. You would find their products in major Salons like “Tony & Guy” – “Affinity” etc



“Comfort Zone” was conceived in Parma, Italy, in 1996 as the skincare division of Davines Group, a family-owned company still in the caring hands of the Bollati Family. What began as a research laboratory and manufacturing site for the development of high-quality formulas has grown into an internationally awarded and distributed professional range of spa treatments and home care. The evolution of comfort zone rests in the vision and scientific background of the President Dr. Davide Bollati, pharmacist and cosmetic chemist, who has always valued extensive and constant research to support his commitment to excellence.




Comfort Zone became a part of a global network of people that use business as a force for good. This certification shows high standards of environmental and social performance. An uphill path, an important result they want to improve day after day. 
They work daily to make sure this assemblage of common values is “echoed” in the quality of “Comfort Zone” products and services, and as well they hope this echo permeates the lives of our partners and customers.


Comfort Zone –  vision to combine their business success with the most positive impact possible on the environment, on the community and the overall society, has moved a new important step forward.



Treatments –



Body cosmetic treatment with algae remodelling mask




Thermogenic remodelling cosmetic treatment





Remodelling aromatherapy wraps


Face & Body


Thermal mud remodelling cosmetic treatment






Aromatherapy exfoliating cosmetic treatment




Firming and for a more elastic skin





Hydration 24h intensive moisturizer




Resurfacing illuminating double scrub



Remodelling aging cosmetic body treatment




Aging revitalizing




Cosmetic aging effect for the face and remodelling action for the body




Aging illuminating firming



P.S. – Here is the link for there website through which you also locate a spa near you.

Click  Here –  SPA LOCATOR

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