Style Up This Winter With “Amaira Scrafs”

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As the name suggests they aim to provide their customers carefully chosen beautiful scarves that can be their possession for life. They draw inspiration from the splendor of life as well as the mysteries of our earth. The painstaking efforts of their keen craftsmen are apparent in the distinctive and exquisite designs of their silk scarves, stoles, pareos and bandanas. And we couldn’t agree more. Their collection is truly outstanding and you really have to check that out. So what are you waiting for log on today to www.amairascarves.com and pep up your winter look!

Read the full story at  Navigenes.com

 

Few looks that I created with these beautiful and fashionable Amaira Scrafs

Look Number 1 – 

I teamed up a beautiful printed scarf with with a black Shift Dress which adds a chic look to the entire outfit and adding that extra touch of glam. I paired up with Black Knee High Boots.

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Look Number 2 –

Make work wear doesn’t have to look boring. you can jazz it up with a beautiful scarf and wear it in different styles.

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Look Number 3 – 

Make that casual outfit stand out by adding a dash of fashion. Wear a scarf in different style making it your statement piece.

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Look Number 4 – 

You can not only team up a scarf with your different outfits but you can also make it an accessory. Tie a beautiful scarf in your handbag and make it look high end fashion.

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SHOPCLUES.COM – Reveals Its First Fashion Avatar

India’s Biggest and largest online market “Shopclues” is live with its new campaign launch which is “Look Good Everyday” marking its step into the fashion category. Latest fashion and trends in an affordable price. It is not limited to just clothing, right from matching accessories to footwear to jewellery… you name it, you get it.

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They have handpicked the key fashion trends this spring summer to suit all budgets and cater to both men and women. ShopClues aims to fulfil the fashion and lifestyle needs of our core consumers.

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Shopclues has put an end to the Monday morning struggle staring into our closets wondering for the Nth time why we have nothing to wear! Almost everyone – from college -goers to working professionals- faces this dilemma and there can be nothing worse than a closet that does not cooperate when you were already running late. Dressing smartly and looking presentable makes us feel good about ourselves. Moreover, you don’t need to spend big bucks to get that dream wardrobe.

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The launch party happened at an awesome restaurant in Cp. Delhi “Nehle Pe Dehla” Great time spend engaging in different activities organised by the Shopclues Team and connecting with renowned Fashion Bloggers.

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Modern Rootsfor women where the product represent the various handicrafts of India such as pure Indigo to mirror work fusion that range from 499 to 1599.

Pinks, Yellows and Metallics is a curated Shopclues Fashion Trend which is the current Bollywood favourite, starting from price as low as 149.

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Additional focus this season has also been 9 to 5 Dressing and Flash Dance Shoulders – A Modern twist to the 80’s look with a peek-a-boo treatment, and all the time summer favourite Florals. Not just limited to clothes, as Shopclues Fashion Florals are extended to scarves, jewellery, footwear and handbags to!

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For Men, we at Shopclues have specially curated collections like “Layered Look” “Smart Casuals” and even “Mood Dressing”

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All these fashion trends have been complemented by beautiful jewellery, fashion accessories and footwear to complete your look for all day, every day. #LookGoodEveryday 

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ShopClues – The e-commerce destination for Bharat

ShopClues is India’s first and largest managed marketplace with more than 100 million monthly visits on its website. Founded in July 2011, ShopClues is the preferred e-commerce destination for the real India – buyers and sellers residing in tier 2, 3 and beyond geographies of India.

ShopClues’ business model is asset-light and technology-focused, allowing it to scale very rapidly, It is on track to reach profitability with no additional capital raise, by the last quarter of 2017. ShopClues also uses advanced Artificial Intelligence in providing the best customer experience, a tall order achieved given the unorganised nature of the market and the minute geographical reach of the company. The company is run by an enthusiastic team of 1100+ people and is funded by leading institutional investors including sovereign wealth fund GIC Pte Ltd, Tiger Global Management LLC, Helion Venture Partners, and Nexus Venture Partners. It is based out of Gurgaon and is the Indian subsidiary of Clues Network Inc., a US Corporation.

All factor combine to make ShopClues India’s No.1 online marketplace.

 

SHOPCLUES has also launched an all new TVC Campaign – “Look Good Everyday” that captures the essence of shop clues as the one-stop-shop for Affordable Fashion.

Watch The Ad Here

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Visit Shopclues.com and Indulge yourself in Latest Fashion

 

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** Raasleela ** By Sonali R. Agarwal

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Raasleela was founded in 2015 by Sonali R. Agarwal, an alumni of Pearl Academy of Fashion, New Delhi.

From the designer-

” Raasleela was founded out of my love for Indian fabrics and my innate need to quirk it up. It was founded for my need to wear modern clothing in breathable fabrics and the huge lapse in Indian market of making such product. It was also founded to take the traditional Indian crafts and put it on the map.

I would love for all the women to get up, take notice of our rich heritage and wear it proudly”

 

 Lets get up close and personal as the designer talks about the Lebel

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# How did it all started? And about the label?  

** Raasleela, is a metaphor for playful and happy clothing. It was started for the modern woman, who is fun, experimental and confident. For the woman, who is rooted in her personal values and liberal in her thoughts.

The label at its soul, if full of love for all things Desi . We try to do our part in promoting traditional crafts of India and work directly with printers and weavers, so they get fair wages. You will always find an Indian craft highlighting in all our clothing.
Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, in pure fabrics.
We believe in all things handmade and handcrafted. We do limited pieces as they are not produced by machines, in bulk.

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# Inspiration behind it?

** Modern Indian Woman- embracing tradition with individuality.

# What trends are followed by label?

** We do not follow any trends- we make classic clothes with modern twist in quality fabric- which will last a few years, sustainable in both quality and trends. However we do follow color forecasts.

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# How frequently the collection is re-vamped?

** We come up with a new collection every 2-3 months. 

 # What is the signature style?

** Comfortable, classic, modern. We are making our native fabric/ crafts are own again.

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Does the collection retains the Indian flavor?

** Absolutely. We use only native fabrics/ textiles and crafts. Each collection will have atleast one Indian element, if not more, in terms of fabric/ embroidery/ prints etc. 

# What all market is covered by the label. (eg boutique/online)

** We have a physical studio in Delhi and we are expanding extensively online. Raasleela has its own website and we are also retailing through major e-portals.

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# Apart from an outlet, is the label goes on tour? (events and exhibitions)

** Yes, we do take parts in exhibitions, once or twice in an year.

# What kind of clients does the label cover. What kind of audience is targeted? Major client group like age or budget.

** Our audience is modern indian woman- somebody who likes to retain our culture and wear it proudly in a modern, fun setting. Our clothes are also extremely comfortable to be in since we use ZERO synthetic fabrics or dyes. Age group is primarily between 27- 60 years. Price starts from 2500/-  

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# What is the next collection or launch by the label?

**We are hoping to launch our festive collection by May2017 and we are also launching an adorable little girls clothing very soon.- Raasleela Tiny

What is your take on fashion meets technology? Online market and all.

**Online market is our present and future- we are expanding majorly into digital sale and extensively doing social media marketing. Its a very powerful medium and also an essential one to reach all your target audience throughout the country, and the world. Raasleela ships internationally. 

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# What is your take on changing trends and globalization of Indian Fashion.

** Although we do not believe in changing trends, we do keep an eye out for any new and exciting designs happening. Fashion is an industry where you have to keep reinventing yourself and watching our contemporaries and seniors is a fantastic way to learn and appreciate the new. 

Its fantastic to see so many Indian designers taking global fashion scene by storm- and even better to see how they retain our beautiful culture and its complexities in their designs.

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# What is your go to outfit on a normal day?

** A cotton maxi or my current favorite- shirt dresses

# What will be your personal style be? Your favorite look?

** Minimal and comfortable, a cotton kurta with loose pants

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# Dressing tips for this summer-

** Invest in fine quality cotton pieces, they will make summers much easier. Its a myth that cotton should be cheap and shiny looking fabrics are acceptable if expensive. Wear fun, loose kurtas and dresses, team them up with scarves to jazz up the outfit and wear them up with kohlapuris and a smile

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Raasleela Studio- D 1069, New Friends Colony, Delhi

Contact- Sonali Agarwal- Founder and Creative Head- 9953145403

Email

 
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RAASLEELA – FACEBOOK

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