SHOPCLUES.COM – Reveals Its First Fashion Avatar

India’s Biggest and largest online market “Shopclues” is live with its new campaign launch which is “Look Good Everyday” marking its step into the fashion category. Latest fashion and trends in an affordable price. It is not limited to just clothing, right from matching accessories to footwear to jewellery… you name it, you get it.

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They have handpicked the key fashion trends this spring summer to suit all budgets and cater to both men and women. ShopClues aims to fulfil the fashion and lifestyle needs of our core consumers.

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Shopclues has put an end to the Monday morning struggle staring into our closets wondering for the Nth time why we have nothing to wear! Almost everyone – from college -goers to working professionals- faces this dilemma and there can be nothing worse than a closet that does not cooperate when you were already running late. Dressing smartly and looking presentable makes us feel good about ourselves. Moreover, you don’t need to spend big bucks to get that dream wardrobe.

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The launch party happened at an awesome restaurant in Cp. Delhi “Nehle Pe Dehla” Great time spend engaging in different activities organised by the Shopclues Team and connecting with renowned Fashion Bloggers.

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Modern Rootsfor women where the product represent the various handicrafts of India such as pure Indigo to mirror work fusion that range from 499 to 1599.

Pinks, Yellows and Metallics is a curated Shopclues Fashion Trend which is the current Bollywood favourite, starting from price as low as 149.

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Additional focus this season has also been 9 to 5 Dressing and Flash Dance Shoulders – A Modern twist to the 80’s look with a peek-a-boo treatment, and all the time summer favourite Florals. Not just limited to clothes, as Shopclues Fashion Florals are extended to scarves, jewellery, footwear and handbags to!

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For Men, we at Shopclues have specially curated collections like “Layered Look” “Smart Casuals” and even “Mood Dressing”

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All these fashion trends have been complemented by beautiful jewellery, fashion accessories and footwear to complete your look for all day, every day. #LookGoodEveryday 

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ShopClues – The e-commerce destination for Bharat

ShopClues is India’s first and largest managed marketplace with more than 100 million monthly visits on its website. Founded in July 2011, ShopClues is the preferred e-commerce destination for the real India – buyers and sellers residing in tier 2, 3 and beyond geographies of India.

ShopClues’ business model is asset-light and technology-focused, allowing it to scale very rapidly, It is on track to reach profitability with no additional capital raise, by the last quarter of 2017. ShopClues also uses advanced Artificial Intelligence in providing the best customer experience, a tall order achieved given the unorganised nature of the market and the minute geographical reach of the company. The company is run by an enthusiastic team of 1100+ people and is funded by leading institutional investors including sovereign wealth fund GIC Pte Ltd, Tiger Global Management LLC, Helion Venture Partners, and Nexus Venture Partners. It is based out of Gurgaon and is the Indian subsidiary of Clues Network Inc., a US Corporation.

All factor combine to make ShopClues India’s No.1 online marketplace.

 

SHOPCLUES has also launched an all new TVC Campaign – “Look Good Everyday” that captures the essence of shop clues as the one-stop-shop for Affordable Fashion.

Watch The Ad Here

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Visit Shopclues.com and Indulge yourself in Latest Fashion

 

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** Raasleela ** By Sonali R. Agarwal

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Raasleela was founded in 2015 by Sonali R. Agarwal, an alumni of Pearl Academy of Fashion, New Delhi.

From the designer-

” Raasleela was founded out of my love for Indian fabrics and my innate need to quirk it up. It was founded for my need to wear modern clothing in breathable fabrics and the huge lapse in Indian market of making such product. It was also founded to take the traditional Indian crafts and put it on the map.

I would love for all the women to get up, take notice of our rich heritage and wear it proudly”

 

 Lets get up close and personal as the designer talks about the Lebel

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# How did it all started? And about the label?  

** Raasleela, is a metaphor for playful and happy clothing. It was started for the modern woman, who is fun, experimental and confident. For the woman, who is rooted in her personal values and liberal in her thoughts.

The label at its soul, if full of love for all things Desi . We try to do our part in promoting traditional crafts of India and work directly with printers and weavers, so they get fair wages. You will always find an Indian craft highlighting in all our clothing.
Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, in pure fabrics.
We believe in all things handmade and handcrafted. We do limited pieces as they are not produced by machines, in bulk.

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# Inspiration behind it?

** Modern Indian Woman- embracing tradition with individuality.

# What trends are followed by label?

** We do not follow any trends- we make classic clothes with modern twist in quality fabric- which will last a few years, sustainable in both quality and trends. However we do follow color forecasts.

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# How frequently the collection is re-vamped?

** We come up with a new collection every 2-3 months. 

 # What is the signature style?

** Comfortable, classic, modern. We are making our native fabric/ crafts are own again.

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Does the collection retains the Indian flavor?

** Absolutely. We use only native fabrics/ textiles and crafts. Each collection will have atleast one Indian element, if not more, in terms of fabric/ embroidery/ prints etc. 

# What all market is covered by the label. (eg boutique/online)

** We have a physical studio in Delhi and we are expanding extensively online. Raasleela has its own website and we are also retailing through major e-portals.

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# Apart from an outlet, is the label goes on tour? (events and exhibitions)

** Yes, we do take parts in exhibitions, once or twice in an year.

# What kind of clients does the label cover. What kind of audience is targeted? Major client group like age or budget.

** Our audience is modern indian woman- somebody who likes to retain our culture and wear it proudly in a modern, fun setting. Our clothes are also extremely comfortable to be in since we use ZERO synthetic fabrics or dyes. Age group is primarily between 27- 60 years. Price starts from 2500/-  

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# What is the next collection or launch by the label?

**We are hoping to launch our festive collection by May2017 and we are also launching an adorable little girls clothing very soon.- Raasleela Tiny

What is your take on fashion meets technology? Online market and all.

**Online market is our present and future- we are expanding majorly into digital sale and extensively doing social media marketing. Its a very powerful medium and also an essential one to reach all your target audience throughout the country, and the world. Raasleela ships internationally. 

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# What is your take on changing trends and globalization of Indian Fashion.

** Although we do not believe in changing trends, we do keep an eye out for any new and exciting designs happening. Fashion is an industry where you have to keep reinventing yourself and watching our contemporaries and seniors is a fantastic way to learn and appreciate the new. 

Its fantastic to see so many Indian designers taking global fashion scene by storm- and even better to see how they retain our beautiful culture and its complexities in their designs.

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# What is your go to outfit on a normal day?

** A cotton maxi or my current favorite- shirt dresses

# What will be your personal style be? Your favorite look?

** Minimal and comfortable, a cotton kurta with loose pants

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# Dressing tips for this summer-

** Invest in fine quality cotton pieces, they will make summers much easier. Its a myth that cotton should be cheap and shiny looking fabrics are acceptable if expensive. Wear fun, loose kurtas and dresses, team them up with scarves to jazz up the outfit and wear them up with kohlapuris and a smile

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Raasleela Studio- D 1069, New Friends Colony, Delhi

Contact- Sonali Agarwal- Founder and Creative Head- 9953145403

Email

 
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RAASLEELA – FACEBOOK

VAMI – Transcending the future of modern women clothing

In today’s fast life and competative mind set, every body need 25 hours out of 24 hours a day. And it is not specific to man anymore. Woman of today’s India are equally capable. They are everywhere and setting milestones. Young or Old – Students or Housewife – Model or Athlete,  Fashion is no more restricted to a specific generation or occupation and the continuous struggle to look good and being comfortable has become the utmost priority. 

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In hustle bustle of daily life, it is not easy for most of the people sticking to a regular physical activity in routine. If say about India, the situation is more acute for women. They excel in almost everything but overlook their own selves. Most of the times the reason is not the desire but the uneasiness to do the physical activities in the ordinary clothing.

VAMI has the answer for all the above. 

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Let me introduce VAMI to you all 

Vami is a lifestyle brand started in 2012, by Bonjour Group, the first Indian multinational socks brand. The brand has become the market leader in the north India in a flash. The products represent the pinnacle of Indian craftsmanship and are unsurpassed from their quality and attention to detail. Vami deals in a wide range of churidar, ankle length legging, capri and blouses. Vami has 15 exclusive brand outlets plus the entire product line is also available on Amazon, Flipkart, Snapdeal et al. Vami is the only brand in India using high-end technology to provide hygiene based product line to its cutomers. Addressing the choices irrespective of gender, class or ethnic disparities that exist around us. 

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Vami is a lifestyle brand which is dealing in leggings and blouses for everyday woman who is in dearth of time to do the physical activities like yoga, running et al to keep them fit. It is the brand for the every woman who wishes to maximise workout ways and minimise the load they are lugging to and from the office. it will not be wrong to say that Vami is just not any other brand of legging but the most versatile brand for everyday women who like to dress up gracefully without fearing any oops moment. Vami is the epitome of legging wear which will be highly accepted by India women who dress up for fashion and mobility. The ankle leggings can be perfectly matched for office, parties or casual wear. The brand caters the variation for young women who can team it up with crop tops, long tops or kurtis. The product-line is made with the intent to keep it comfortable and stretchable to fit your body type. The leggings are made with the finest cotton which guarantees you remain on move for all day long. The fabric is designed to last in its shape wash after wash. Vami leggings is a must part of your wardrobe. According to Mr. Vineet Aurora, General manager, and Marketing “Vami is brand for every woman. Vami intends to increase the awareness of its consumer towards the leisure of life which can be enjoyed anytime, anywhere. Vami products high quality product line which ensures its customer of its durability and cost affectiveness.”

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Click the Link Below To Checkout Vami’s Creative Youtube Video 

Vami initiated a web series to aware women about various yoga postures that will gradually make a difference towards their healthy lifestyle. Vami encourages every woman who is multi-tasker and frisking from home to office and back to home to steal a moment whenever they wish and indulge in asanas like stair asana, read asana, laptop asana, sofa asana, chair asana, mobile asana, desktop asana or slide asana depending on the hour of the day.

VAMI – The Laptop Asana

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INDIA RUNAWAY WEEK – 2017

Yet another year and yet another extravagant show. India Runaway Week will mesmerise you with there rally of Top Indian Designers to new talents every year. Showcasing new talents and upcoming designers have become their forte making it a great platform for them too.

The day was filled with designers showcasing their Spring Summer collection. From models wearing pastel palette to Swara Bhaskar walking the ramp, here’s a roundup of 3rd day!

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Most exciting part of the show for me was the “FASHION SHUTTLE” It was a great opportunity for people attending the show to bring out the hidden talent getting dressed in designer clothing and get a photo session done. I throughly took advantage of the fashion shuttle and got a photo session done.

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SUPRACHI’S clothes were stunning, technically lofty fabrications and ladylike sophistication. It was pretty thrilling to see the designer delve into silhouettes which were dramatic, bold and yet filled with feminine grace. The pastel palette of light and airy colors makes this collection easy to wear and subtle on the eyes. It makes it hard not to stop and admire the beauty of this very desirable collection.

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ANSHITA GARG’S spring summer collection aims at comfort and chic clothing. The collection exhibits the use of zari and bead work in western clothing along with light weight fabric like linen satin and maheshwari silk.

POOJA PESHOIA’S  collection was Inspired by the natural reflections which illuminate the ocean’s surface, Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing. There was a variety of graceful lehangas, structured peplums jackets, crop top and skirts, sophisticated gowns, chic sarees and striking jumpsuits. The ensembles were made of sheer organza, tulle, silks and satins. Cool blues, pretty pastels and shimmery gold outfits glimmered the runway with dazzling crystals, sequins, beads and intricate hand embroideries.

CLOTHO showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one’s personality,  not making it a trend but a part of a woman wearing it. Clotho interestingly fusion its designs with Tribana’s Padma collection, the lotus in its many forms, the blooming flower, the chakras or the energy points of the body, as well as the divine purity & femininity.

ANKUR J launches his Amun-Ra (hidden light) collection which emphasizes on Egyptian colors and prints with contemporary mix…must watch in the collection is the 5D Egyptian beetles state of the art prints and Egyptian gods while doing fine justice to the Indian art. With the collection, he raised the message of “Help Egypt Help an Heritage”.  Egypt is famous for its ancient civilizations and also some of the earliest and most famous monuments of the world but it’s facing many grâve problems. “the issue which struck his attention was “taharrush gamea.” which means “group harassment” in Arabic, “sexual assault by a bunch of Arab men” or “gang-rape game” and that it’s a normal thing in the Arab World. Also named “a circle of hell” More than 99 percent of women and girls in Egypt interviewed for a survey published by UN Women in 2013 reported that they had experienced some form of sexual harassment.

RIDHANSH BY SONIA GABA  presents their collection “Nazakat”. The name itself explains “beauty is in the way you present it”. In this show designer Sonia Gaba showcase her collection which has a mixture of whites, yellows and goldens, pairing it with some elegant jewellery. 

“TRIBE VIVE COLLECTIONS”  by AKASSH K AGGARWAL is an inspiration from the world of Bohemian Self Love, In a society that has seen women as the weaker and the second sex, here’s a Bow Down to the ones who decided to live the way they wanted to, no matter how crazy or rebellious. Bollywood Glam Swara Bhaskar walked the ramp for Delhi based designer. Mesmerising and bold entry. She took the show to another level. The applaud kept coming.

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 KRISTY DE CUNHA did the grand finale of India Runway Week Season 8. Kristy De Cunha who is widely known as a young emerging designer will be showcasing collection “ Gol Gol Rani Freddie Mercury”. It’s a quirky twist on Freddie Mercury. The collection is curated with edgy prints with vibrant colors, that are a trademark to Kristy D Cunha’s style of clothing catered to an intelligent audience. The collection will be catering to both men’s and women’s clothing. The quirky, geek, intelligent audience

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