** Raasleela ** By Sonali R. Agarwal

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Raasleela was founded in 2015 by Sonali R. Agarwal, an alumni of Pearl Academy of Fashion, New Delhi.

From the designer-

” Raasleela was founded out of my love for Indian fabrics and my innate need to quirk it up. It was founded for my need to wear modern clothing in breathable fabrics and the huge lapse in Indian market of making such product. It was also founded to take the traditional Indian crafts and put it on the map.

I would love for all the women to get up, take notice of our rich heritage and wear it proudly”

 

 Lets get up close and personal as the designer talks about the Lebel

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# How did it all started? And about the label?  

** Raasleela, is a metaphor for playful and happy clothing. It was started for the modern woman, who is fun, experimental and confident. For the woman, who is rooted in her personal values and liberal in her thoughts.

The label at its soul, if full of love for all things Desi . We try to do our part in promoting traditional crafts of India and work directly with printers and weavers, so they get fair wages. You will always find an Indian craft highlighting in all our clothing.
Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, in pure fabrics.
We believe in all things handmade and handcrafted. We do limited pieces as they are not produced by machines, in bulk.

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# Inspiration behind it?

** Modern Indian Woman- embracing tradition with individuality.

# What trends are followed by label?

** We do not follow any trends- we make classic clothes with modern twist in quality fabric- which will last a few years, sustainable in both quality and trends. However we do follow color forecasts.

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# How frequently the collection is re-vamped?

** We come up with a new collection every 2-3 months. 

 # What is the signature style?

** Comfortable, classic, modern. We are making our native fabric/ crafts are own again.

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Does the collection retains the Indian flavor?

** Absolutely. We use only native fabrics/ textiles and crafts. Each collection will have atleast one Indian element, if not more, in terms of fabric/ embroidery/ prints etc. 

# What all market is covered by the label. (eg boutique/online)

** We have a physical studio in Delhi and we are expanding extensively online. Raasleela has its own website and we are also retailing through major e-portals.

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# Apart from an outlet, is the label goes on tour? (events and exhibitions)

** Yes, we do take parts in exhibitions, once or twice in an year.

# What kind of clients does the label cover. What kind of audience is targeted? Major client group like age or budget.

** Our audience is modern indian woman- somebody who likes to retain our culture and wear it proudly in a modern, fun setting. Our clothes are also extremely comfortable to be in since we use ZERO synthetic fabrics or dyes. Age group is primarily between 27- 60 years. Price starts from 2500/-  

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# What is the next collection or launch by the label?

**We are hoping to launch our festive collection by May2017 and we are also launching an adorable little girls clothing very soon.- Raasleela Tiny

What is your take on fashion meets technology? Online market and all.

**Online market is our present and future- we are expanding majorly into digital sale and extensively doing social media marketing. Its a very powerful medium and also an essential one to reach all your target audience throughout the country, and the world. Raasleela ships internationally. 

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# What is your take on changing trends and globalization of Indian Fashion.

** Although we do not believe in changing trends, we do keep an eye out for any new and exciting designs happening. Fashion is an industry where you have to keep reinventing yourself and watching our contemporaries and seniors is a fantastic way to learn and appreciate the new. 

Its fantastic to see so many Indian designers taking global fashion scene by storm- and even better to see how they retain our beautiful culture and its complexities in their designs.

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# What is your go to outfit on a normal day?

** A cotton maxi or my current favorite- shirt dresses

# What will be your personal style be? Your favorite look?

** Minimal and comfortable, a cotton kurta with loose pants

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# Dressing tips for this summer-

** Invest in fine quality cotton pieces, they will make summers much easier. Its a myth that cotton should be cheap and shiny looking fabrics are acceptable if expensive. Wear fun, loose kurtas and dresses, team them up with scarves to jazz up the outfit and wear them up with kohlapuris and a smile

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Raasleela Studio- D 1069, New Friends Colony, Delhi

Contact- Sonali Agarwal- Founder and Creative Head- 9953145403

Email

 
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RAASLEELA – FACEBOOK

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INDIA RUNAWAY WEEK – 2017

Yet another year and yet another extravagant show. India Runaway Week will mesmerise you with there rally of Top Indian Designers to new talents every year. Showcasing new talents and upcoming designers have become their forte making it a great platform for them too.

The day was filled with designers showcasing their Spring Summer collection. From models wearing pastel palette to Swara Bhaskar walking the ramp, here’s a roundup of 3rd day!

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Most exciting part of the show for me was the “FASHION SHUTTLE” It was a great opportunity for people attending the show to bring out the hidden talent getting dressed in designer clothing and get a photo session done. I throughly took advantage of the fashion shuttle and got a photo session done.

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SUPRACHI’S clothes were stunning, technically lofty fabrications and ladylike sophistication. It was pretty thrilling to see the designer delve into silhouettes which were dramatic, bold and yet filled with feminine grace. The pastel palette of light and airy colors makes this collection easy to wear and subtle on the eyes. It makes it hard not to stop and admire the beauty of this very desirable collection.

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ANSHITA GARG’S spring summer collection aims at comfort and chic clothing. The collection exhibits the use of zari and bead work in western clothing along with light weight fabric like linen satin and maheshwari silk.

POOJA PESHOIA’S  collection was Inspired by the natural reflections which illuminate the ocean’s surface, Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing. There was a variety of graceful lehangas, structured peplums jackets, crop top and skirts, sophisticated gowns, chic sarees and striking jumpsuits. The ensembles were made of sheer organza, tulle, silks and satins. Cool blues, pretty pastels and shimmery gold outfits glimmered the runway with dazzling crystals, sequins, beads and intricate hand embroideries.

CLOTHO showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one’s personality,  not making it a trend but a part of a woman wearing it. Clotho interestingly fusion its designs with Tribana’s Padma collection, the lotus in its many forms, the blooming flower, the chakras or the energy points of the body, as well as the divine purity & femininity.

ANKUR J launches his Amun-Ra (hidden light) collection which emphasizes on Egyptian colors and prints with contemporary mix…must watch in the collection is the 5D Egyptian beetles state of the art prints and Egyptian gods while doing fine justice to the Indian art. With the collection, he raised the message of “Help Egypt Help an Heritage”.  Egypt is famous for its ancient civilizations and also some of the earliest and most famous monuments of the world but it’s facing many grâve problems. “the issue which struck his attention was “taharrush gamea.” which means “group harassment” in Arabic, “sexual assault by a bunch of Arab men” or “gang-rape game” and that it’s a normal thing in the Arab World. Also named “a circle of hell” More than 99 percent of women and girls in Egypt interviewed for a survey published by UN Women in 2013 reported that they had experienced some form of sexual harassment.

RIDHANSH BY SONIA GABA  presents their collection “Nazakat”. The name itself explains “beauty is in the way you present it”. In this show designer Sonia Gaba showcase her collection which has a mixture of whites, yellows and goldens, pairing it with some elegant jewellery. 

“TRIBE VIVE COLLECTIONS”  by AKASSH K AGGARWAL is an inspiration from the world of Bohemian Self Love, In a society that has seen women as the weaker and the second sex, here’s a Bow Down to the ones who decided to live the way they wanted to, no matter how crazy or rebellious. Bollywood Glam Swara Bhaskar walked the ramp for Delhi based designer. Mesmerising and bold entry. She took the show to another level. The applaud kept coming.

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 KRISTY DE CUNHA did the grand finale of India Runway Week Season 8. Kristy De Cunha who is widely known as a young emerging designer will be showcasing collection “ Gol Gol Rani Freddie Mercury”. It’s a quirky twist on Freddie Mercury. The collection is curated with edgy prints with vibrant colors, that are a trademark to Kristy D Cunha’s style of clothing catered to an intelligent audience. The collection will be catering to both men’s and women’s clothing. The quirky, geek, intelligent audience

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** SERENITY ** – BY CHARU PARASHAR | AIFW – AUTUMN WINTER 2017

An Introduction to the Designer

Let’s meet “Charu Parashar” before talking about her new collection at the “Amazon India Fashion Week” – Autumn Winter Collection.

Charu Parashar (New Delhi), is one of India’s Most promising Young fashion designer. She attended SDPT, New Delhi where she received her Formal education in fashion designing. She was born into a business family. Since the age of five, At an age when girls are busy playing with dolls she was getting real time training in the aesthetics of fashion and was getting acquainted with the world of colors. She used to accompany her mother for block printing, even travel to Banaras for picking sarees and fabrics.

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She started her studio in the year 1993, soon after her college with two block printed tables (which she says is heritage given to by her father.) and launched her label “CHARU PARASHAR” with a solo fashion show at Le Meridian with tie n dye collection, which was a sold out .In November 2001 she opened her 1st flag ship store at DLF Galleria with a Fashion show at IGCC, followed by a fashion show at DLF gymkhana in 2002 sponsored by L’Oreal. In the year 2004, July, she took an exhibition called “Utpala” to Manhattan, New York. Where she got terrific response & great reviews for her designs.

She is a strong revivalist of keeping the old art n technique of block printing alive.

Currently she retails her label “CHARU PARASHAR” from Anantam, Aura, CTC Mall, Atelier, lemon tree and Gyans.Design Philosophy’ – to work extensively in creating empowering designs for the woman of today by modernization of traditional Indian craftsmanship techniques in western silhouettes.

Signature style. Redefining style with vibrant colors Traditional designs with an International appeal. Comfortable and has a young feel.

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Her Latest Collection In Amazon India Fashion Week  – A Talk Over Tea & Cookies

We all are living in a world full of stress tensions and polluted environment. This insanity needs to stop. Designer Charu Parashar works with colour “Greenery” in her AUTUMN WINTER 2017 collection and infuses Calmness, Hope and freshness. To further strengthen our connection with nature and Oneness to the environment to revitalise, reinvigorate and Oxygenate. Charu compels you to give a deeper thought on appearance and perception and begins to create a new calm green word to unravel.

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Colors : Greenery Green/Peach/ Apple Red /Lotus Blue

Fabrics : Satins/ Silk Georgette / Raw Silk.

Silhouttes are fluid free flowing drapes which have a certain ease once worn and embodies elegance. The designer has used handcrafted embellishments on the garments predominantly gold and resham work

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The embroideries depicted through an intricate designs made by branches of trees on the ensembles reinforcing hope.

The essence of the collection has been shot with sculptures which are nature inspired like the work of highly acclaimed artists like Jayasri Burman, Narayan Sinha, S.Nandagopal, K.S. Radhakrishnan and Subrata Paul giving the perfect backdrop for the designers thought process.

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The merging of fashion and art is an area of keen interest of Charu Parashar and has been captured beautifully in the A/W 17 lookbook. Their integrated affair is most mesmerising to the designer.

RUBARU – Fashion and Lifestyle Exhibition

“RUBARU” is an event company which organizes fashion and lifestyle exhibitions. It was the 15th edition of Rubaru – a summer fashion and lifestyle exhibition

Happen to be a part of the show on 19th of April/17 and showcased some excellent talents and great art work an designs.

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RABARU showcased stylish ensembles in the mid and high-budget ranging across Indian, western and summer-style outfits, jewelry, footwear and accessories, unique gifts and décor items as well as children’s wear – there’s so much to choose as over 50 exhibitors, hand-picked by the event organizers, showcase summer specials.
This year, they have a mix of both established and young designers, putting forward new creations designed for the summer season ahead. RUBARU went with the slogan ‘shop till you drop’! And yes! thats exactly the show was like. 

Lets go through few of my favorite stores – 

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I absolutely loved her jewelry designs. Few were so unique and had that edge to it. I am not a jewelry person but unique cuts and quirky designs are my thing.

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Many of the pieces are worn by “Erica Fernandes” Indian Film and Television Actress on her current tele show.

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Fabulous collection of Indian Wear was an attraction in the exhibition.

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I had an amazing time spending with friends.

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