‘Godrej Script’ is here at the Capital

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Script is a premium home furniture brand from the house of Godrej. It is a novel and urban furnishing line-up especially crafted for those aspiring to live an inspirational lifestyle.

With a purpose to uplift every experience and help people balance all their activities with the greatest of ease and joy, Script has an inspiring design story behind it. It is inspired by contemporary living and breaks free of traditional rules for an unbridled, intuitive and meaningful way of interacting with furniture. The premium furniture brand has been created with immense care and exquisite skill; it focuses on innovative designs and detailing, creating space instead of occupying. Script facilitates the concept of ‘Freedom of Living’ by delivering what we call a ‘fluid living experience’

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What was the inspiration behind Script

Script is inspired by contemporary living. It aims to uplift every experience and help people balance all their activities with the greatest of ease and joy, Backed by strong design thinking method. Script as a concept came into being owing to the need for design led yet functional and intelligent furniture that allows one to create space instead of occupying.

Script is passionate about design. They are agents of change for a more empathetic, design-driven and interconnected world. With a disruptive design philosophy, unique designs and never-seen-before retail experience. Script will be the first premium design-oriented furniture brand that is highly attainable.

Changing lifestyles is what inspires Script!

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What is the core brand idea?

‘New Living’ relates to new practices or ways of living, that is an answer to the challenges and aspirations of contemporary living. It denotes a progressive and optimistic approach to design for everyday activities and interactions within the home.

“Design” denotes the design-led approach of the brand, cuing both the purpose-built capability, and higher aesthetic quotient and craftsmanship of the brand. Apart from a unique look and feel, a higher aesthetic appealing tonality, Script is also positioned as a brand that supports new living. Script is a solution-based furniture that will not only support new activities but also new ways of exercising certain activities. It will be based on ecosystems that will define people’s lifestyles. Script will address categories like rugs, furnishing, soft linen, pillow, pillow covers, lamps, kitchen wares, bar ware, etc. It is going to be a holistic solution. All the products are going to complement each other so that they are not showcased in isolation.

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Whom is the furniture designed for?

Script is targeted towards consumers who enjoy contemporary living. These consumers chart their own path and are completely independent from what mainstream wants them to think. A Script consumer likes to make their daily lives fun, do things differently and be seen as unique. Our consumers will be the design and technology savvy, progressive consumer who is comfortable with the changes in their living space ecosystem and require multi functional elements in their lives.

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Why the same Script?

The thought behind this is the ability to script or create, to choreograph or to compose your activities and experiences within the home space.

What are the fabrics used to curate the collection?

We do not have a specific type or genre of fabric. The objective is to continuously innovate and create better and intelligent designs for our consumers who aspire a finer lifestyle.

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How does Script remove the issue of shrunken urban spaces this issue while maintaining the aesthetics of the space?

Script products are designed in a way that they consume less space by using them is a multi functional way, while elevating the aesthetic quotient of the surrounding. For example our sofa named Let Harbor site literally is your anchor, as its comfortable seating remains comfortable no matter how long you spend time on it. With a headrest on either side, it not only permits but also encourages you to lie sideways, with your legs draped over the armrests.

The Sinewy Dining Table extends from a four seater to a six seater, ensuring you always have room for more-more dinner guests, more projects and more time together!

There is a bed that makes work from home a joyful experience without getting out of bed as Lagoon’s many features (from a large storage bench to a laptop tray to the tiny clothes peg) ensure everything you need is at arm’s length.

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 Encourage curiosity:

-> The store is designed such that is reveals just enough to generate the intrigue        without revealing everything about the store.

-> Also the elements used through out the store are so unique that there’s always the need to know more about the same – be it the materials used or design itself. 

The Brass story:

-> Godrej has a rich heritage in the brass, right from the early days of the locks and continuing with this tradition brass has been used subtly through the store.

-> The Terrazzo floors in the store are made by pouring concrete mixed with the brass dust and caps  which was but the dust from the locks division.

-> The brass story continues in the little brass strips used in the racking fixtures or the grommets in the ground.

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Empower and Enrich:

-> The store is very intuitive to go through and helps spend a lot of time discovering the products very simply.

-> Right from the wide ramp that can be stretched for the people who have difficulty in using the staircase to the displays in the store using simple fixtures that are able to both house various categories and create visual partitions through the store the design thinking makes the store journey both easy yet keeps consumer engaged as the products reveal themselves around the corner.

*It has very nice customisable fixture system, which is very versatile to accommodate any type of category to be display.

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The Brand Immersion area:

-> The ground floor of the store is dedicated to explaining the brand philosophy.

-> The exhibit has the prototypes of the furniture with their back stories.

-> It is a interactive area which talks about the DNA of the brand, the design thinking that goes behind the brand, showcasing how the designers think, materials designers use. It’s the introduction to the world of script.

 

@Script, 2/11 W.H.S , Kirti Nagar Near Police Station, Delhi 11015

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“Vaishnavipratima” GOA GETS A NEW INTERIORS DESIGN STORE 

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The Designer – Vaishnavipratima

Goa welcomed Mumbai’s popular interiors design store- Vaishnavipratima on 14 September 2018. Located in the heart of North Goa; a ninety year old Portuguese influenced four thousand sq.ft. spacious Goan villa is now home to the gorgeous studio. Specializing in Indianized artifacts, furniture, interior design and for the first time- fashion by Prama and Bhavaa  jewellery; the studio is named after its founder- Vaishnavipratima (popular interior designer and artist). It first opened in Mumbai in June 2016 and has ever since been known for its exclusive customized furniture and design for Indian homes.

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The collection and style of the second Vaishnavipratima- Signature Collection is more suited to Goan houses and its people as it simultaneously retains its design sensibility of celebrating Indian art. Unlike its Mumbai flagship; outdoor furniture, designer beds, dining tables, premium designer wear by Prama (chanderi sarees and Indo-western outfits by Pratima Pandey) and Bhavaa jewellery  comprising of semiprecious gemstone collections are notable additions to the Goan store. Both Prama and Bhavaa share similar aesthetics and ethos with those of Vaishnavipratima of Indian designs and art. The store also boasts of an entirely new furniture and furnishings line (distinct from its Mumbai store) each specifically designed to suit large open Goan houses and its local hospitality industry.

Gorgeous bougainvilleas adorn the large wooden doors, windows and roof of this heritage villa. The store overlooks a lush green patch complete with palms and its newest outdoor furniture range alongside a water body of rare violet lotuses. The entrance is warm and welcoming as the furniture at first sight reveals the brand’s journey over the last couple of years.

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The first room of the villa consists of beautifully handcrafted furniture pieces that are strikingly fused into two diverse color tones: subtle pastels and chunky bright pop colors. These include mirrors, chests of drawers, consoles, book shelves, bar units, wing chairs etc that are all made by Indian artisans. Pop art dining couture and various artists’ works are on display in the second room. The third room is the siesta corner- comprising of an elaborate four poster bed with cushions, throws and rugs passionately developed in the current and possible next year’s Pantone color tones. One can see Shibori and block-printing art in various palettes here. The intimate open café area is in the passage and back foyer of the villa and will soon serve exotic teas and bites. Vaishnavipratima Goa will be introducing exquisite lightings and conducting art workshops as well.

Vaishnavipratima says, “Within a few months of opening my flagship store in Mumbai in June 2016 I had a secret wish of opening my second store soon. Seeing its success, expansion was only natural and nothing better than a heritage Goan villa! Moreover, post intensive market research and the current lifestyle changes, Goa seemed like the ideal place for my designs. It is after all known as a ‘Tourist’s Paradise!”

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About the founder:

Vaishnavipratima is a self-taught designer, mother, an entrepreneur, traveler and an artist. She is a self- made  interior aesthetic consultant.  After years of personal experience in designing and re-designing her own home and helping out friends and family with their homes, in 2012 Vaishnavipratima decided to start out by helping others give their homes a makeover. It was in 2015 that she started designing furniture and by the following year she had set up her self titled interior studio in Lower Parel. Today the studio has exclusive, customized furniture made for Indian homes and offers consulting services for interior designing and home makeovers. Drawing inspiration from her travels and her unique sense of style and aesthetics, Vaishnavipratima has created this studio-cum-store to be a reflection of herself – full of creativity and warmth.

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About the studio:

Vaishnavipratima is an interior studio based in Mumbai specialising in interior designing and makeover, furniture, and arts and artefacts. The studio and store, name after its founder, is a place for exclusive customized furniture made for Indian homes. Its products are uniquely personalized, stylish and yet functional. It also offers consulting services of complete interior designing and interior makeovers. All its products and services are built on the basic idea of merging.

 

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Store Address:

Vaishnavipratima- Signature Collection. Goa.

Villa No-190 -268(1) Vadem, Near Vetal Temple,

Soccorro, /bardez, Goa.

Indian Ethnic Jewellery

Hello Fellas!! Hope you guys are doing great.

Tried creating a look book with Indian Ethnic Jewellery with few pieces which I really love. These are simple pieces yet looks great when paired up with a saree, kurta or a fusion wear.

The history of Indian Jewellery is very fascinating and glorious and its almost 5000 years old. Almost all the invasions and flights happened as the world was attracted to our country because of its precious stones, gold and silver.

Nevertheless, Lets keep this huge history aside and talk about the small look book I created.

 

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I am in love with this neck piece. Its simple yet looks super elegant with any Indian outfit. Best for a day event as it is subtle yet gives that perfect Indian look.

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This Jhumka’s  are so multipurpose. You can pair it with ethnic and semi ethnic wear. Also with a fusion look. The shape and design is so Indian.

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Summers, Workouts & Hydration

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Heya! Fellas

Hope you all are doing great.

This is my first health blog and I am super excited talking about it.

But before I begin, I would like to put this out straight that I’m not a doctor, expert, nutritionist or any kind of therapist. I am a normal person who tries and takes care of my health like any other person. Follow natural and home remedies taught by my grandma or grandpa and off course mom & dad. Incorporate little little things from Ayurveda to take care of my skin, hair and overall health. Here in this health section of my website, I will share my views on small topics. It will be a random blog on various aspects of healthy living.

Lets talk about summers & workouts and keeping yourself hydrated. Yes! we all know that Summer is here before we could think about it and the heat is already making us dry & dehydrated. We all know that to maintain a “Good Health”,  exercise is the most important thing along with proper nutrition and diet. We all know it but some how we are not able to take care of little things which will take us far in regards to our health.

When we workout specially in summers which put more stress on our body, as the heat leaves less blood to muscles which is responsible to increase our heart rate & which can be an issue for serious illness. To avoid that situation we need to take proper nutrition and hydrate our body. I am repeating it again please do hydrate your body quite often.

Few Basics things which we need to follow and ways to keep yourself hydrated =

# Avoid processed Foods, Sugar, Fats and Saturated Fat.

# Coconut Water (goodness of antioxidants, contains high level of electrolytes such as potassium and magnesium.

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# Beers (Yes! you heard it right. Beer, like any other sports drink, contain carbs & electrolytes. Studies have proved that beer doesn’t have negative effects on hydration. On the contrary, people who consume beer moderately tend to be more active. Beer helps in many ways such as strengthening bones, thinning blood, reducing heart diseases etc. 

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# Consume more Lean Protein.

# Consume more Fruits and Vegetables

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NOTE – IMAGE SOURCE [ PINTEREST]

(Oh My Ganna) India’s first bottled Sugarcane juice OMG! Partners with Haryana Hammers to promote Kushti

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OMG! Is the world’s first bottled sugarcane juice with a non-refrigerated shelf life of 3 months; no chemical preservatives & no added sugar~

~Truly made in India, OMG! Is the next best thing to fresh sugarcane juice ~

New Delhi; 21.01.18: The truly made in India drink OMG! (Oh My Ganna) partners with Indian wrestling heroes of Haryana Hammers at Pro Wrestling League (PWL) to promote Kushti in the country. In its endeavour to take India’s pride factors to the world stage this indigenously developed Sugarcane juice brand is energizing Indian and International pehlwans. OMG! is the next best thing to fresh sugarcane juice and is trusted by the Haryana Hammers team to refresh their players after the tough matches.

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Wrestling requires top notch fitness and stamina and a wrestler cannot go with anything but the best diet, routine and lifestyle to stay fit and healthy. Considered as the King of juices, Sugarcane Juice is blessed with extremely high nutritional properties. We Indians love our traditional beverages and are crazy for freshly extracted sugarcane juice. But the availability at street vendor shops under extreme unhygienic conditions is the biggest concern. Due to its highly perishable nature, it cannot be preserved beyond a few hours, which has also restricted the availability of canned sugarcane juice in India. 

Taking up the challenge, Nutricane Beverages Pvt. Ltd., created its first bottled Sugarcane Juice OMG! (Oh My Ganna) with a non-refrigerated shelf life, same great taste and nutritional values as fresh sugarcane juice without adding any chemical preservatives.

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Being a proud partner of Haryana Hammers, OMG! Sugarcane juice is offering every sip of nostalgia at this energetic and adventurous platform with the earthy taste notes of the fresh cane juice, completing the experience with the glass bottle. 

Pro Wrestling League (PWL) is an initiative to revive all the adventure, all the fun that Kushti was once associated with – and Haryana Hammers is one of the top teams that is part of this League along with 5 other teams. Geared up to register the win, the bandwagon of Haryana Hammers is being led by players who have a history of accolades and wins alongside their names both nationally and internationally. This year, the team has three Rio Olympic Medalists Helen Maroulis (57 Kg), Sun Yanan (50 Kg) and Hassan Rahimi Sabzali (57 Kg) and four National Champions Sumit (125 Kg), Roublejit Singh Rangi (92 Kg), Sarita Mor (62 Kg) and Rajneesh (67 Kg). The team also has Khetik Tsabolov (74Kg), who is a two time winner of World Wrestling Championship and Pooja Sihag (76Kg) who has consistently won the Asian Championship for four years. Behind the team is the vision of Olive Sports – a venture that aims to revive the stature of Kushti in this country so as to bring the real heroes into the limelight.

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About Nutricane Beverages Pvt. Ltd:

Nutricane Beverages Pvt. Ltd http://www.drinkomg.in/ was founded with the idea of offering Natural beverages that can truly provide the sip of goodness, taste of freshness, a healthy mix & a natural fix to the beverage consumers especially the rising millennial of India and other markets. Taking start-up innovation to next level, the company worked hard to craft the real flavour of the country by developing world class patented technology as a big beverage revolution. The company dares to create niche categories in the beverage domain by picking real flavours of the country which will be crafted naturally in their purest form for consumers. OMG is the next big innovation in the F&B space, crafted naturally in India for the world. 

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About OMG! (Oh My Ganna) :-

OMG! comes in a 250 ml recyclable glass bottle at an attractive price of INR 40/-.The super fluid has hit the market in two avatars –OMG! Cumin Crush – Sugarcane juice with cumin flavour and OMG! Ginger Groove –Sugarcane juice with ginger flavour. 

OMG! is high in nutrients such as calcium, potassium, phosphorus and vitamin C and low in calories with a low glycemic index. Sugarcane Juice is blessed with some amazingly cool nutritional benefits. It is a natural thirst quencher that best hydrates the body, gives instant energy, enhances immunity, helps in fighting cold, flu and sore throat, improves digestion, helps in weight loss. It is also low in calories, treats Jaundice, works as a deterrent to fight diseases like cancer and is good for glowing skin. 

OMG! is crafted to deliver our nostalgic memories of sugarcane juice in an innovative form while keeping the essence intact. OMG! Sugarcane juice is all natural, containing over 80% juice content, and is not made from any concentrate or pulp unlike most juices available in the market today. The product does not contain any chemical preservatives as the company is using Class 1 Natural Preservatives and a few food additives which are found in common household kitchens.

Modi Jacket’s – Make a fantastic comeback at GES By Stitch Me

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The ongoing eighth annual Global Entrepreneurship Summit (GES) 2017 held in Hyderabad, India celebrates the flavour of unity with its- Women First, Prosperity for All campaign focusing on supporting entrepreneurs and fostering economic growth globally.

The summit will be addressed by our hon’ble Prime Minister, Shri Narendra Modi and US President’s advisor Ms. Ivanka Trump. At GES 2017, over 2500 attendees, including entrepreneurs, foreign & national delegates will receive the iconic Modi Jackets designed by StitchMe, a bespoke clothing start up by young entrepreneurs from Delhi .

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These Modi Jacket’s have made a fantastic comeback in navy blue vest with electric blue GES logo and pocket square. Each jacket is hand-sewn by Indian artisans. All delegates will be wearingthesejackets through the summit as a token of respect, unity, and culture.

Emerging fashion trends and fads have created an audience eager for distinct and contemporarypocket friendly clothingand StitchMe is the one-stop shop which caters to all your fashion needs to make you stand out. 

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About StitchMe

http://www.stitchme.co.in/

StitchMe is an upcoming bespoke clothingbrand that provides the charm and convenience of made-to-measure at your doorstep with a styling session with one of our expert stylists and hassle-free delivery.

Our team helps you find your right fit, select the perfect fabrics and customise the design of your choice-all with the aim to provide a unique experience of creating your own made-to-measure clothing.

It entails a creative process which reinvents the way men shop for formal & ethnic wear providing them the right fit and trending designs. It helps you curate fabric and style for clothing of your choice and even request a designer to measure you while you enjoy an evening at home.

In future we look forward to expanding our sphere to Womenswear and opening a chain of retail stores.

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Affinity Express crossed another milestone – Launched new salon in Ghaziabad

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Affinity launched its new hair and beauty studio, Affinity Express at Crossing Republik, Ghaziabad on November 21. With this, the group plans to establish its presence in Ghaziabad and cater to customers looking out for premium services at reasonable prices. The event witnessed complementary launch services like Bomb, AVL and Olaplex. The Affinity express team displayed the Olaplex service which is not easily available in other salons. This is a protein treatment for hair that rebuilds broken hair bonds and the three step procedure results in incredibly healthy hair and thus is important for hair that have been treated with chemicals.

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Speaking on the occasion of the opening, Anand Singh, Franchisee owner of Affinity Express, said, “We are delighted to launch Affinity Express in Crossing Republik, Ghaziabad which is built on the belief of offering world- class services to its customers. The collaboration with Affinity to come up was due to the fact that we have witnessed Affinity’s satisfactory services over time and this encouraged us to work with the brand. Also, the reason behind choosing Crossing Republik was that customers here are looking forward for superior services that give them satisfaction and we, at Affinity use the best products which do not result in product/ Skin damage. Thus, we meet the customer demands and plan to use this opportunity efficiently.”

Vinay Madan, Partner & Director – Operations, Goodman Projects Pvt Ltd, Affinity Express, added, “Affinity, as a brand strives to keep its customers satisfied by offering the best products along with efficient services. We expect that this salon at Crossing Republik will become a pioneer in beauty and hair services in the region. Also, we plan to open 350 salons by 2020. The cities targeted are Srinagar, Batala, Patna, Hyderabad and Jaipur.”

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About Affinity:

Affinity Salon was incorporated more than 25 years ago. In total, the chain has 80 operating salons which are situated in Delhi, Mumbai, Chandigarh, Mohali, Jammu, Agra, Lucknow, Noida, Gurgaon and Ghaziabad. The directors of the company are Vinay Madan, Vishal Sharma, Manish Saharaya and Mukul Harmilapi. Affinity pioneers in establishing brands such as Sebastian, Nioxin, etc. In terms of turnover, it is a 100 cr+ group.

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