‘Godrej Script’ is here at the Capital

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Script is a premium home furniture brand from the house of Godrej. It is a novel and urban furnishing line-up especially crafted for those aspiring to live an inspirational lifestyle.

With a purpose to uplift every experience and help people balance all their activities with the greatest of ease and joy, Script has an inspiring design story behind it. It is inspired by contemporary living and breaks free of traditional rules for an unbridled, intuitive and meaningful way of interacting with furniture. The premium furniture brand has been created with immense care and exquisite skill; it focuses on innovative designs and detailing, creating space instead of occupying. Script facilitates the concept of ‘Freedom of Living’ by delivering what we call a ‘fluid living experience’

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What was the inspiration behind Script

Script is inspired by contemporary living. It aims to uplift every experience and help people balance all their activities with the greatest of ease and joy, Backed by strong design thinking method. Script as a concept came into being owing to the need for design led yet functional and intelligent furniture that allows one to create space instead of occupying.

Script is passionate about design. They are agents of change for a more empathetic, design-driven and interconnected world. With a disruptive design philosophy, unique designs and never-seen-before retail experience. Script will be the first premium design-oriented furniture brand that is highly attainable.

Changing lifestyles is what inspires Script!

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What is the core brand idea?

‘New Living’ relates to new practices or ways of living, that is an answer to the challenges and aspirations of contemporary living. It denotes a progressive and optimistic approach to design for everyday activities and interactions within the home.

“Design” denotes the design-led approach of the brand, cuing both the purpose-built capability, and higher aesthetic quotient and craftsmanship of the brand. Apart from a unique look and feel, a higher aesthetic appealing tonality, Script is also positioned as a brand that supports new living. Script is a solution-based furniture that will not only support new activities but also new ways of exercising certain activities. It will be based on ecosystems that will define people’s lifestyles. Script will address categories like rugs, furnishing, soft linen, pillow, pillow covers, lamps, kitchen wares, bar ware, etc. It is going to be a holistic solution. All the products are going to complement each other so that they are not showcased in isolation.

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Whom is the furniture designed for?

Script is targeted towards consumers who enjoy contemporary living. These consumers chart their own path and are completely independent from what mainstream wants them to think. A Script consumer likes to make their daily lives fun, do things differently and be seen as unique. Our consumers will be the design and technology savvy, progressive consumer who is comfortable with the changes in their living space ecosystem and require multi functional elements in their lives.

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Why the same Script?

The thought behind this is the ability to script or create, to choreograph or to compose your activities and experiences within the home space.

What are the fabrics used to curate the collection?

We do not have a specific type or genre of fabric. The objective is to continuously innovate and create better and intelligent designs for our consumers who aspire a finer lifestyle.

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How does Script remove the issue of shrunken urban spaces this issue while maintaining the aesthetics of the space?

Script products are designed in a way that they consume less space by using them is a multi functional way, while elevating the aesthetic quotient of the surrounding. For example our sofa named Let Harbor site literally is your anchor, as its comfortable seating remains comfortable no matter how long you spend time on it. With a headrest on either side, it not only permits but also encourages you to lie sideways, with your legs draped over the armrests.

The Sinewy Dining Table extends from a four seater to a six seater, ensuring you always have room for more-more dinner guests, more projects and more time together!

There is a bed that makes work from home a joyful experience without getting out of bed as Lagoon’s many features (from a large storage bench to a laptop tray to the tiny clothes peg) ensure everything you need is at arm’s length.

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 Encourage curiosity:

-> The store is designed such that is reveals just enough to generate the intrigue        without revealing everything about the store.

-> Also the elements used through out the store are so unique that there’s always the need to know more about the same – be it the materials used or design itself. 

The Brass story:

-> Godrej has a rich heritage in the brass, right from the early days of the locks and continuing with this tradition brass has been used subtly through the store.

-> The Terrazzo floors in the store are made by pouring concrete mixed with the brass dust and caps  which was but the dust from the locks division.

-> The brass story continues in the little brass strips used in the racking fixtures or the grommets in the ground.

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Empower and Enrich:

-> The store is very intuitive to go through and helps spend a lot of time discovering the products very simply.

-> Right from the wide ramp that can be stretched for the people who have difficulty in using the staircase to the displays in the store using simple fixtures that are able to both house various categories and create visual partitions through the store the design thinking makes the store journey both easy yet keeps consumer engaged as the products reveal themselves around the corner.

*It has very nice customisable fixture system, which is very versatile to accommodate any type of category to be display.

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The Brand Immersion area:

-> The ground floor of the store is dedicated to explaining the brand philosophy.

-> The exhibit has the prototypes of the furniture with their back stories.

-> It is a interactive area which talks about the DNA of the brand, the design thinking that goes behind the brand, showcasing how the designers think, materials designers use. It’s the introduction to the world of script.

 

@Script, 2/11 W.H.S , Kirti Nagar Near Police Station, Delhi 11015

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“Vaishnavipratima” GOA GETS A NEW INTERIORS DESIGN STORE 

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The Designer – Vaishnavipratima

Goa welcomed Mumbai’s popular interiors design store- Vaishnavipratima on 14 September 2018. Located in the heart of North Goa; a ninety year old Portuguese influenced four thousand sq.ft. spacious Goan villa is now home to the gorgeous studio. Specializing in Indianized artifacts, furniture, interior design and for the first time- fashion by Prama and Bhavaa  jewellery; the studio is named after its founder- Vaishnavipratima (popular interior designer and artist). It first opened in Mumbai in June 2016 and has ever since been known for its exclusive customized furniture and design for Indian homes.

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The collection and style of the second Vaishnavipratima- Signature Collection is more suited to Goan houses and its people as it simultaneously retains its design sensibility of celebrating Indian art. Unlike its Mumbai flagship; outdoor furniture, designer beds, dining tables, premium designer wear by Prama (chanderi sarees and Indo-western outfits by Pratima Pandey) and Bhavaa jewellery  comprising of semiprecious gemstone collections are notable additions to the Goan store. Both Prama and Bhavaa share similar aesthetics and ethos with those of Vaishnavipratima of Indian designs and art. The store also boasts of an entirely new furniture and furnishings line (distinct from its Mumbai store) each specifically designed to suit large open Goan houses and its local hospitality industry.

Gorgeous bougainvilleas adorn the large wooden doors, windows and roof of this heritage villa. The store overlooks a lush green patch complete with palms and its newest outdoor furniture range alongside a water body of rare violet lotuses. The entrance is warm and welcoming as the furniture at first sight reveals the brand’s journey over the last couple of years.

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The first room of the villa consists of beautifully handcrafted furniture pieces that are strikingly fused into two diverse color tones: subtle pastels and chunky bright pop colors. These include mirrors, chests of drawers, consoles, book shelves, bar units, wing chairs etc that are all made by Indian artisans. Pop art dining couture and various artists’ works are on display in the second room. The third room is the siesta corner- comprising of an elaborate four poster bed with cushions, throws and rugs passionately developed in the current and possible next year’s Pantone color tones. One can see Shibori and block-printing art in various palettes here. The intimate open café area is in the passage and back foyer of the villa and will soon serve exotic teas and bites. Vaishnavipratima Goa will be introducing exquisite lightings and conducting art workshops as well.

Vaishnavipratima says, “Within a few months of opening my flagship store in Mumbai in June 2016 I had a secret wish of opening my second store soon. Seeing its success, expansion was only natural and nothing better than a heritage Goan villa! Moreover, post intensive market research and the current lifestyle changes, Goa seemed like the ideal place for my designs. It is after all known as a ‘Tourist’s Paradise!”

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About the founder:

Vaishnavipratima is a self-taught designer, mother, an entrepreneur, traveler and an artist. She is a self- made  interior aesthetic consultant.  After years of personal experience in designing and re-designing her own home and helping out friends and family with their homes, in 2012 Vaishnavipratima decided to start out by helping others give their homes a makeover. It was in 2015 that she started designing furniture and by the following year she had set up her self titled interior studio in Lower Parel. Today the studio has exclusive, customized furniture made for Indian homes and offers consulting services for interior designing and home makeovers. Drawing inspiration from her travels and her unique sense of style and aesthetics, Vaishnavipratima has created this studio-cum-store to be a reflection of herself – full of creativity and warmth.

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About the studio:

Vaishnavipratima is an interior studio based in Mumbai specialising in interior designing and makeover, furniture, and arts and artefacts. The studio and store, name after its founder, is a place for exclusive customized furniture made for Indian homes. Its products are uniquely personalized, stylish and yet functional. It also offers consulting services of complete interior designing and interior makeovers. All its products and services are built on the basic idea of merging.

 

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Store Address:

Vaishnavipratima- Signature Collection. Goa.

Villa No-190 -268(1) Vadem, Near Vetal Temple,

Soccorro, /bardez, Goa.

Modi Jacket’s – Make a fantastic comeback at GES By Stitch Me

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The ongoing eighth annual Global Entrepreneurship Summit (GES) 2017 held in Hyderabad, India celebrates the flavour of unity with its- Women First, Prosperity for All campaign focusing on supporting entrepreneurs and fostering economic growth globally.

The summit will be addressed by our hon’ble Prime Minister, Shri Narendra Modi and US President’s advisor Ms. Ivanka Trump. At GES 2017, over 2500 attendees, including entrepreneurs, foreign & national delegates will receive the iconic Modi Jackets designed by StitchMe, a bespoke clothing start up by young entrepreneurs from Delhi .

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These Modi Jacket’s have made a fantastic comeback in navy blue vest with electric blue GES logo and pocket square. Each jacket is hand-sewn by Indian artisans. All delegates will be wearingthesejackets through the summit as a token of respect, unity, and culture.

Emerging fashion trends and fads have created an audience eager for distinct and contemporarypocket friendly clothingand StitchMe is the one-stop shop which caters to all your fashion needs to make you stand out. 

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About StitchMe

http://www.stitchme.co.in/

StitchMe is an upcoming bespoke clothingbrand that provides the charm and convenience of made-to-measure at your doorstep with a styling session with one of our expert stylists and hassle-free delivery.

Our team helps you find your right fit, select the perfect fabrics and customise the design of your choice-all with the aim to provide a unique experience of creating your own made-to-measure clothing.

It entails a creative process which reinvents the way men shop for formal & ethnic wear providing them the right fit and trending designs. It helps you curate fabric and style for clothing of your choice and even request a designer to measure you while you enjoy an evening at home.

In future we look forward to expanding our sphere to Womenswear and opening a chain of retail stores.

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Affinity Express crossed another milestone – Launched new salon in Ghaziabad

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Affinity launched its new hair and beauty studio, Affinity Express at Crossing Republik, Ghaziabad on November 21. With this, the group plans to establish its presence in Ghaziabad and cater to customers looking out for premium services at reasonable prices. The event witnessed complementary launch services like Bomb, AVL and Olaplex. The Affinity express team displayed the Olaplex service which is not easily available in other salons. This is a protein treatment for hair that rebuilds broken hair bonds and the three step procedure results in incredibly healthy hair and thus is important for hair that have been treated with chemicals.

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Speaking on the occasion of the opening, Anand Singh, Franchisee owner of Affinity Express, said, “We are delighted to launch Affinity Express in Crossing Republik, Ghaziabad which is built on the belief of offering world- class services to its customers. The collaboration with Affinity to come up was due to the fact that we have witnessed Affinity’s satisfactory services over time and this encouraged us to work with the brand. Also, the reason behind choosing Crossing Republik was that customers here are looking forward for superior services that give them satisfaction and we, at Affinity use the best products which do not result in product/ Skin damage. Thus, we meet the customer demands and plan to use this opportunity efficiently.”

Vinay Madan, Partner & Director – Operations, Goodman Projects Pvt Ltd, Affinity Express, added, “Affinity, as a brand strives to keep its customers satisfied by offering the best products along with efficient services. We expect that this salon at Crossing Republik will become a pioneer in beauty and hair services in the region. Also, we plan to open 350 salons by 2020. The cities targeted are Srinagar, Batala, Patna, Hyderabad and Jaipur.”

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About Affinity:

Affinity Salon was incorporated more than 25 years ago. In total, the chain has 80 operating salons which are situated in Delhi, Mumbai, Chandigarh, Mohali, Jammu, Agra, Lucknow, Noida, Gurgaon and Ghaziabad. The directors of the company are Vinay Madan, Vishal Sharma, Manish Saharaya and Mukul Harmilapi. Affinity pioneers in establishing brands such as Sebastian, Nioxin, etc. In terms of turnover, it is a 100 cr+ group.

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SYSTEM PROFFESIONAL – The Revolutionary Hair Product

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Its been quite some time I was looking for a good and effective hair care product for myself. I was so sure that my scalp and hair had the most complex problems and I was in a dilemma for which product to go for. Off course! I do believe in home remedies and a balanced diet for an overall health and wellness. However, sometimes you do need that extra help in today’s chaotic lifestyle and ever worst climatic conditions. My issues started long back when I was seriously ill in my 10th standard and has to be hospitalised for a month. I almost loss a huge amount of hair and ever since its extra fine in texture. I have fine hair texture and super oily scalp and dry ends. The major problem is the crown area which has active oil glands and open pores. I suffer from issues like thinning, hair fall due to weak and oil socked roots and sensitive to environmental stress. It was a tedious job for me to look for a shampoo which will clarify my oily scalp without drying out my ends. Summers or winters, doesn’t matter. My hair was a mess

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I was on a visit to Bangalore and had sometime to pamper myself. I visited this Salon which happens to be one of the best in the city. Amazing service and welcoming people. Its where I found out about this premium product. 

For 40 years, System Professional has been leading in the science of hair care, dedicating itself to unlocking the secret of ideal hair. Inspired by molecular skin care, their scientists discovered that each person’s hair has a unique energy profile, which we named EnergyCode. To recalibrate the hair’s natural lipid layer, System Professionals’s scientists developed and patented the EnergyCode™ technology: based on a complex of carefully balanced ingredients in specifically targeted concentrations throughout the System Professional range, so that the personal Care System recommended by the Hair Care Consultant transforms each unique hair energy. The secret of transforming hair towards ideal hair is decoded – the hair energy is reborn.

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NATURAL LIPIDS

Oleic Acid and Glyceryl Monooleate help to maintain the structural integrity of hair
through re-inforcing and replenishing the cell cement in the hair.

HISTIDINE

Works in two ways on the hair: It repairs and replenishes the natural protein structure
of the hair and helps protect against the damage caused by free radicals.

CAFFEINE

Increases the blood circulation and keeps the root of the hair energized

VITAMIN B3 AMIDE

Enhances the moisture balance in the scalp and contributes to strong healthy hair growth, full of energy.

Two of the products I selected for myself after the “Energy Code” test taken by the professional consultant were –

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System Professional Volumize Shampoo – Code V1

This shampoo is for fine hair. Cleanses & strengthens hair for light volume from the first application . With “Energy Code” for responsive hair.

Ingredients – Water / Sodium Laureth sulphate / Citric Acid / Sodium Chloride / PPG 2 Hydroxyethyl Coco / Sodium Benzoate / Fragrance / Glycerin / Caffeine etc

Selflife – 3 year

Cost – Rs 1800/-  for 250ml

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System Professional Reconstructive Elixir (LuxeOil) – Code L4

The delicate reconstructive elixir transforms your hair with a new texture. The fusion of oils infuses into the hair structure to perform hair from inside and out and protects the Keratin, leaving instant and long lasting smoothness. It has Argan, Jojoba and Almond Oils. From the first use itself I could see the difference. My hair was super soft and manageable till the next wash.

  • TRANSFORM – Hair before hair service
  • PROTECT – After shampoo
  • SMOOTHEN – After blow dry
  • SHINE – On dry hair

P.S. – You would fall in love with the fragrance. My hair never felt so fresh and left a wonderful smell every time I touch it. Whenever I greet my friends with a hug, I get a complement every time. 

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Application – 1-2 pumps, distribute throughout the mid-lengths and ends for instant and lasting smoothness. I would say oily hair type like should g for just 1 pump and use it on the ends. For dry hair 1-2 pumps is perfect.

Ingredients Cyclopentasiloxane, Dimenthiconol, Alcohol Denat, Parfum, Tocopheryl, Acetate, Amyl Cinnamol, Butylphenyl, Methylpropional, Linalool, Argania Spinosa Kernel Oil, Geraniol, Aqua, Simmondsia Chinensis Seed Oil, Prunus Amygdalus Dulcis oil, Camellia Oleifera Seed Oil, Limonene. 

Self life – 3 year

Cost – Rs 2750/-  for 100ml

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*** System Professional Range is available in all major Salon like “Tony & Guy” and in Amazon online.

 

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VAMI – Transcending the future of modern women clothing

In today’s fast life and competative mind set, every body need 25 hours out of 24 hours a day. And it is not specific to man anymore. Woman of today’s India are equally capable. They are everywhere and setting milestones. Young or Old – Students or Housewife – Model or Athlete,  Fashion is no more restricted to a specific generation or occupation and the continuous struggle to look good and being comfortable has become the utmost priority. 

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In hustle bustle of daily life, it is not easy for most of the people sticking to a regular physical activity in routine. If say about India, the situation is more acute for women. They excel in almost everything but overlook their own selves. Most of the times the reason is not the desire but the uneasiness to do the physical activities in the ordinary clothing.

VAMI has the answer for all the above. 

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Let me introduce VAMI to you all 

Vami is a lifestyle brand started in 2012, by Bonjour Group, the first Indian multinational socks brand. The brand has become the market leader in the north India in a flash. The products represent the pinnacle of Indian craftsmanship and are unsurpassed from their quality and attention to detail. Vami deals in a wide range of churidar, ankle length legging, capri and blouses. Vami has 15 exclusive brand outlets plus the entire product line is also available on Amazon, Flipkart, Snapdeal et al. Vami is the only brand in India using high-end technology to provide hygiene based product line to its cutomers. Addressing the choices irrespective of gender, class or ethnic disparities that exist around us. 

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Vami is a lifestyle brand which is dealing in leggings and blouses for everyday woman who is in dearth of time to do the physical activities like yoga, running et al to keep them fit. It is the brand for the every woman who wishes to maximise workout ways and minimise the load they are lugging to and from the office. it will not be wrong to say that Vami is just not any other brand of legging but the most versatile brand for everyday women who like to dress up gracefully without fearing any oops moment. Vami is the epitome of legging wear which will be highly accepted by India women who dress up for fashion and mobility. The ankle leggings can be perfectly matched for office, parties or casual wear. The brand caters the variation for young women who can team it up with crop tops, long tops or kurtis. The product-line is made with the intent to keep it comfortable and stretchable to fit your body type. The leggings are made with the finest cotton which guarantees you remain on move for all day long. The fabric is designed to last in its shape wash after wash. Vami leggings is a must part of your wardrobe. According to Mr. Vineet Aurora, General manager, and Marketing “Vami is brand for every woman. Vami intends to increase the awareness of its consumer towards the leisure of life which can be enjoyed anytime, anywhere. Vami products high quality product line which ensures its customer of its durability and cost affectiveness.”

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Click the Link Below To Checkout Vami’s Creative Youtube Video 

Vami initiated a web series to aware women about various yoga postures that will gradually make a difference towards their healthy lifestyle. Vami encourages every woman who is multi-tasker and frisking from home to office and back to home to steal a moment whenever they wish and indulge in asanas like stair asana, read asana, laptop asana, sofa asana, chair asana, mobile asana, desktop asana or slide asana depending on the hour of the day.

VAMI – The Laptop Asana

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