‘Godrej Script’ is here at the Capital

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Script is a premium home furniture brand from the house of Godrej. It is a novel and urban furnishing line-up especially crafted for those aspiring to live an inspirational lifestyle.

With a purpose to uplift every experience and help people balance all their activities with the greatest of ease and joy, Script has an inspiring design story behind it. It is inspired by contemporary living and breaks free of traditional rules for an unbridled, intuitive and meaningful way of interacting with furniture. The premium furniture brand has been created with immense care and exquisite skill; it focuses on innovative designs and detailing, creating space instead of occupying. Script facilitates the concept of ‘Freedom of Living’ by delivering what we call a ‘fluid living experience’

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What was the inspiration behind Script

Script is inspired by contemporary living. It aims to uplift every experience and help people balance all their activities with the greatest of ease and joy, Backed by strong design thinking method. Script as a concept came into being owing to the need for design led yet functional and intelligent furniture that allows one to create space instead of occupying.

Script is passionate about design. They are agents of change for a more empathetic, design-driven and interconnected world. With a disruptive design philosophy, unique designs and never-seen-before retail experience. Script will be the first premium design-oriented furniture brand that is highly attainable.

Changing lifestyles is what inspires Script!

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What is the core brand idea?

‘New Living’ relates to new practices or ways of living, that is an answer to the challenges and aspirations of contemporary living. It denotes a progressive and optimistic approach to design for everyday activities and interactions within the home.

“Design” denotes the design-led approach of the brand, cuing both the purpose-built capability, and higher aesthetic quotient and craftsmanship of the brand. Apart from a unique look and feel, a higher aesthetic appealing tonality, Script is also positioned as a brand that supports new living. Script is a solution-based furniture that will not only support new activities but also new ways of exercising certain activities. It will be based on ecosystems that will define people’s lifestyles. Script will address categories like rugs, furnishing, soft linen, pillow, pillow covers, lamps, kitchen wares, bar ware, etc. It is going to be a holistic solution. All the products are going to complement each other so that they are not showcased in isolation.

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Whom is the furniture designed for?

Script is targeted towards consumers who enjoy contemporary living. These consumers chart their own path and are completely independent from what mainstream wants them to think. A Script consumer likes to make their daily lives fun, do things differently and be seen as unique. Our consumers will be the design and technology savvy, progressive consumer who is comfortable with the changes in their living space ecosystem and require multi functional elements in their lives.

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Why the same Script?

The thought behind this is the ability to script or create, to choreograph or to compose your activities and experiences within the home space.

What are the fabrics used to curate the collection?

We do not have a specific type or genre of fabric. The objective is to continuously innovate and create better and intelligent designs for our consumers who aspire a finer lifestyle.

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How does Script remove the issue of shrunken urban spaces this issue while maintaining the aesthetics of the space?

Script products are designed in a way that they consume less space by using them is a multi functional way, while elevating the aesthetic quotient of the surrounding. For example our sofa named Let Harbor site literally is your anchor, as its comfortable seating remains comfortable no matter how long you spend time on it. With a headrest on either side, it not only permits but also encourages you to lie sideways, with your legs draped over the armrests.

The Sinewy Dining Table extends from a four seater to a six seater, ensuring you always have room for more-more dinner guests, more projects and more time together!

There is a bed that makes work from home a joyful experience without getting out of bed as Lagoon’s many features (from a large storage bench to a laptop tray to the tiny clothes peg) ensure everything you need is at arm’s length.

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 Encourage curiosity:

-> The store is designed such that is reveals just enough to generate the intrigue        without revealing everything about the store.

-> Also the elements used through out the store are so unique that there’s always the need to know more about the same – be it the materials used or design itself. 

The Brass story:

-> Godrej has a rich heritage in the brass, right from the early days of the locks and continuing with this tradition brass has been used subtly through the store.

-> The Terrazzo floors in the store are made by pouring concrete mixed with the brass dust and caps  which was but the dust from the locks division.

-> The brass story continues in the little brass strips used in the racking fixtures or the grommets in the ground.

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Empower and Enrich:

-> The store is very intuitive to go through and helps spend a lot of time discovering the products very simply.

-> Right from the wide ramp that can be stretched for the people who have difficulty in using the staircase to the displays in the store using simple fixtures that are able to both house various categories and create visual partitions through the store the design thinking makes the store journey both easy yet keeps consumer engaged as the products reveal themselves around the corner.

*It has very nice customisable fixture system, which is very versatile to accommodate any type of category to be display.

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The Brand Immersion area:

-> The ground floor of the store is dedicated to explaining the brand philosophy.

-> The exhibit has the prototypes of the furniture with their back stories.

-> It is a interactive area which talks about the DNA of the brand, the design thinking that goes behind the brand, showcasing how the designers think, materials designers use. It’s the introduction to the world of script.

 

@Script, 2/11 W.H.S , Kirti Nagar Near Police Station, Delhi 11015

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“Vaishnavipratima” GOA GETS A NEW INTERIORS DESIGN STORE 

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The Designer – Vaishnavipratima

Goa welcomed Mumbai’s popular interiors design store- Vaishnavipratima on 14 September 2018. Located in the heart of North Goa; a ninety year old Portuguese influenced four thousand sq.ft. spacious Goan villa is now home to the gorgeous studio. Specializing in Indianized artifacts, furniture, interior design and for the first time- fashion by Prama and Bhavaa  jewellery; the studio is named after its founder- Vaishnavipratima (popular interior designer and artist). It first opened in Mumbai in June 2016 and has ever since been known for its exclusive customized furniture and design for Indian homes.

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The collection and style of the second Vaishnavipratima- Signature Collection is more suited to Goan houses and its people as it simultaneously retains its design sensibility of celebrating Indian art. Unlike its Mumbai flagship; outdoor furniture, designer beds, dining tables, premium designer wear by Prama (chanderi sarees and Indo-western outfits by Pratima Pandey) and Bhavaa jewellery  comprising of semiprecious gemstone collections are notable additions to the Goan store. Both Prama and Bhavaa share similar aesthetics and ethos with those of Vaishnavipratima of Indian designs and art. The store also boasts of an entirely new furniture and furnishings line (distinct from its Mumbai store) each specifically designed to suit large open Goan houses and its local hospitality industry.

Gorgeous bougainvilleas adorn the large wooden doors, windows and roof of this heritage villa. The store overlooks a lush green patch complete with palms and its newest outdoor furniture range alongside a water body of rare violet lotuses. The entrance is warm and welcoming as the furniture at first sight reveals the brand’s journey over the last couple of years.

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The first room of the villa consists of beautifully handcrafted furniture pieces that are strikingly fused into two diverse color tones: subtle pastels and chunky bright pop colors. These include mirrors, chests of drawers, consoles, book shelves, bar units, wing chairs etc that are all made by Indian artisans. Pop art dining couture and various artists’ works are on display in the second room. The third room is the siesta corner- comprising of an elaborate four poster bed with cushions, throws and rugs passionately developed in the current and possible next year’s Pantone color tones. One can see Shibori and block-printing art in various palettes here. The intimate open café area is in the passage and back foyer of the villa and will soon serve exotic teas and bites. Vaishnavipratima Goa will be introducing exquisite lightings and conducting art workshops as well.

Vaishnavipratima says, “Within a few months of opening my flagship store in Mumbai in June 2016 I had a secret wish of opening my second store soon. Seeing its success, expansion was only natural and nothing better than a heritage Goan villa! Moreover, post intensive market research and the current lifestyle changes, Goa seemed like the ideal place for my designs. It is after all known as a ‘Tourist’s Paradise!”

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About the founder:

Vaishnavipratima is a self-taught designer, mother, an entrepreneur, traveler and an artist. She is a self- made  interior aesthetic consultant.  After years of personal experience in designing and re-designing her own home and helping out friends and family with their homes, in 2012 Vaishnavipratima decided to start out by helping others give their homes a makeover. It was in 2015 that she started designing furniture and by the following year she had set up her self titled interior studio in Lower Parel. Today the studio has exclusive, customized furniture made for Indian homes and offers consulting services for interior designing and home makeovers. Drawing inspiration from her travels and her unique sense of style and aesthetics, Vaishnavipratima has created this studio-cum-store to be a reflection of herself – full of creativity and warmth.

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About the studio:

Vaishnavipratima is an interior studio based in Mumbai specialising in interior designing and makeover, furniture, and arts and artefacts. The studio and store, name after its founder, is a place for exclusive customized furniture made for Indian homes. Its products are uniquely personalized, stylish and yet functional. It also offers consulting services of complete interior designing and interior makeovers. All its products and services are built on the basic idea of merging.

 

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Store Address:

Vaishnavipratima- Signature Collection. Goa.

Villa No-190 -268(1) Vadem, Near Vetal Temple,

Soccorro, /bardez, Goa.

“Deceuninck” is all set to open its 1st experiential store catering to Delhiites pollution woes

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New Delhi, 22nd November 2017: With its 1st experiential store, Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) is eyeing to expand its footprint in the Indian Renovation and Individual Home Owners Market.  CEO Mr. Francis VanEeckhout and Director Turkey and Emerging Markets Mr. Ergun Cicekci, Director International Business Development Mr. Moez Mohmedali  – Deceuninck will be inaugurating the showroom this month located in Saket, New Delhi.

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Deceuninck products are used worldwide in varied climatic conditions i.e., tropical climates like that of Chile/Brazil or hot climates like in the Middle East or the high UV areas in parts of Australia. As for India, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, Deceunincks UPVC Doors, and Windows will help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

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Satish Kumar, Country Manager, Deceuninck, avers, Noise is a major issue in most cities across India considering the traffic snarls, urbanization and rapid increase in metro network. Our Zendow system has the potential to offer high noise insulation and air tightness against the pollution. Deceuninck products suitability in Indian environment

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Opportunity for growth:

Deceuninck is betting on the Indian markets huge growth potential and the demand in housing sector increasing every year, especially in the urban and semi-urban areas.

On how lucrative the Indian market is for Deceuninck, Francis VanEeckhout, CEO, Deceuninck says, India has a very high potential considering the growth of housing sector in India, implementation of new policies like RERA, GST, lower interest rates, higher disposable income in the mid-high end segment, affordable home sector growing at a fast pace given its infrastructure status and of course better informed, internet-savvy  customers of today. Indian consumers are gradually understanding the necessity of high-quality windows behind the glamorous curtains. We plan to be in both the projects and the retail segment in India. Envisaging the retail customers demand various color profiles, we stock a wide range of white as well as color laminated profiles. Our new custom built 35000 sqft warehouse in Chennai stocks nearly 500 tonnes of profiles at any point in time to support our customer’s needs. he adds. India, a country that is developing at a fast pace and increasingly registering its positive presence on a global platform has everything in its favor except the pollution level. It is a glaring fact that World Health Organisation has identified 13 cities of India among the list of most polluted cities of the world with New Delhi securing number second position. So, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, the opening of 1st experiential store of Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) can rightfully help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

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Through the new store, Deceuninck will be catering to B2B as well as B2C customers at the same time. The experiential store will offer architects and interior designers too so that the customers can explore the infinite design possibilities with UPVC Windows and Doors.

The company aims to roll out a slew of marketing and promotional initiatives for next couples of years. In the next phase, similar experiential stores will be opened up in Bengaluru followed by Mumbai/Pune and Hyderabad.

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The Belgium based company, established in 1937 which is one of the world’s leading UPVC Profile Company having customers all over India, is ranking 3rd in the global market. From its inception in 2012 as a Branch Office of Turkey, Deceuninck has grown substantially with Channel Partners pan India. Owing to the increased demand, it has set up of 35000 sqft warehouses with stocking capacity of up to 600 tons of profiles and hardware and moves to a new experience store for the first time in Delhi.

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Being one of the world’s leading UPVC profile company. It has 3rd rank in global market. Opening a consumer experience store for the 1st time in India

Products are:

UPVC window system
UPVC door system
UPVC sliding system

They are providing a maximum level of energy efficiency and sound insulation due to the higher level of heat and sound insulation. Their aim is to leave a cleaner world to the next generations with our environmentally friendly products.
They add elegancy to the house with the laminated color options inspired by the nature.
They are Indian Green building Certified. They manufacturer 100% recyclable and environmentally conscious product no lead.

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Brief of Mr. Francis VanEeckhout

Holds a Masters Degree in Commercial Engineering, Degree in Applied Marketing and Accountancy. 25 years experience with near 23 years as Managing Director of various companies in the Cement, Mortar, Concrete sector

CEO Deceuninck Group since 2016

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Brief of Mr. Ergun Cicekci

Mechanical Engineering from Istanbul with a Masters Degree from Aston University UK, After his Military Service, he started his career in the Plastics Industry in 1981.

Heading Ege Profil since 1994. Under his leadership, the Deceuninck Group has become the largest market share holder in Turkey. Also responsible for Emerging Markets and is on the Board of Directors Deceuninck Group.

SHOPCLUES.COM – Reveals Its First Fashion Avatar

India’s Biggest and largest online market “Shopclues” is live with its new campaign launch which is “Look Good Everyday” marking its step into the fashion category. Latest fashion and trends in an affordable price. It is not limited to just clothing, right from matching accessories to footwear to jewellery… you name it, you get it.

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They have handpicked the key fashion trends this spring summer to suit all budgets and cater to both men and women. ShopClues aims to fulfil the fashion and lifestyle needs of our core consumers.

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Shopclues has put an end to the Monday morning struggle staring into our closets wondering for the Nth time why we have nothing to wear! Almost everyone – from college -goers to working professionals- faces this dilemma and there can be nothing worse than a closet that does not cooperate when you were already running late. Dressing smartly and looking presentable makes us feel good about ourselves. Moreover, you don’t need to spend big bucks to get that dream wardrobe.

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The launch party happened at an awesome restaurant in Cp. Delhi “Nehle Pe Dehla” Great time spend engaging in different activities organised by the Shopclues Team and connecting with renowned Fashion Bloggers.

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Modern Rootsfor women where the product represent the various handicrafts of India such as pure Indigo to mirror work fusion that range from 499 to 1599.

Pinks, Yellows and Metallics is a curated Shopclues Fashion Trend which is the current Bollywood favourite, starting from price as low as 149.

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Additional focus this season has also been 9 to 5 Dressing and Flash Dance Shoulders – A Modern twist to the 80’s look with a peek-a-boo treatment, and all the time summer favourite Florals. Not just limited to clothes, as Shopclues Fashion Florals are extended to scarves, jewellery, footwear and handbags to!

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For Men, we at Shopclues have specially curated collections like “Layered Look” “Smart Casuals” and even “Mood Dressing”

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All these fashion trends have been complemented by beautiful jewellery, fashion accessories and footwear to complete your look for all day, every day. #LookGoodEveryday 

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ShopClues – The e-commerce destination for Bharat

ShopClues is India’s first and largest managed marketplace with more than 100 million monthly visits on its website. Founded in July 2011, ShopClues is the preferred e-commerce destination for the real India – buyers and sellers residing in tier 2, 3 and beyond geographies of India.

ShopClues’ business model is asset-light and technology-focused, allowing it to scale very rapidly, It is on track to reach profitability with no additional capital raise, by the last quarter of 2017. ShopClues also uses advanced Artificial Intelligence in providing the best customer experience, a tall order achieved given the unorganised nature of the market and the minute geographical reach of the company. The company is run by an enthusiastic team of 1100+ people and is funded by leading institutional investors including sovereign wealth fund GIC Pte Ltd, Tiger Global Management LLC, Helion Venture Partners, and Nexus Venture Partners. It is based out of Gurgaon and is the Indian subsidiary of Clues Network Inc., a US Corporation.

All factor combine to make ShopClues India’s No.1 online marketplace.

 

SHOPCLUES has also launched an all new TVC Campaign – “Look Good Everyday” that captures the essence of shop clues as the one-stop-shop for Affordable Fashion.

Watch The Ad Here

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Visit Shopclues.com and Indulge yourself in Latest Fashion

 

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VAMI – Transcending the future of modern women clothing

In today’s fast life and competative mind set, every body need 25 hours out of 24 hours a day. And it is not specific to man anymore. Woman of today’s India are equally capable. They are everywhere and setting milestones. Young or Old – Students or Housewife – Model or Athlete,  Fashion is no more restricted to a specific generation or occupation and the continuous struggle to look good and being comfortable has become the utmost priority. 

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In hustle bustle of daily life, it is not easy for most of the people sticking to a regular physical activity in routine. If say about India, the situation is more acute for women. They excel in almost everything but overlook their own selves. Most of the times the reason is not the desire but the uneasiness to do the physical activities in the ordinary clothing.

VAMI has the answer for all the above. 

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Let me introduce VAMI to you all 

Vami is a lifestyle brand started in 2012, by Bonjour Group, the first Indian multinational socks brand. The brand has become the market leader in the north India in a flash. The products represent the pinnacle of Indian craftsmanship and are unsurpassed from their quality and attention to detail. Vami deals in a wide range of churidar, ankle length legging, capri and blouses. Vami has 15 exclusive brand outlets plus the entire product line is also available on Amazon, Flipkart, Snapdeal et al. Vami is the only brand in India using high-end technology to provide hygiene based product line to its cutomers. Addressing the choices irrespective of gender, class or ethnic disparities that exist around us. 

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Vami is a lifestyle brand which is dealing in leggings and blouses for everyday woman who is in dearth of time to do the physical activities like yoga, running et al to keep them fit. It is the brand for the every woman who wishes to maximise workout ways and minimise the load they are lugging to and from the office. it will not be wrong to say that Vami is just not any other brand of legging but the most versatile brand for everyday women who like to dress up gracefully without fearing any oops moment. Vami is the epitome of legging wear which will be highly accepted by India women who dress up for fashion and mobility. The ankle leggings can be perfectly matched for office, parties or casual wear. The brand caters the variation for young women who can team it up with crop tops, long tops or kurtis. The product-line is made with the intent to keep it comfortable and stretchable to fit your body type. The leggings are made with the finest cotton which guarantees you remain on move for all day long. The fabric is designed to last in its shape wash after wash. Vami leggings is a must part of your wardrobe. According to Mr. Vineet Aurora, General manager, and Marketing “Vami is brand for every woman. Vami intends to increase the awareness of its consumer towards the leisure of life which can be enjoyed anytime, anywhere. Vami products high quality product line which ensures its customer of its durability and cost affectiveness.”

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Click the Link Below To Checkout Vami’s Creative Youtube Video 

Vami initiated a web series to aware women about various yoga postures that will gradually make a difference towards their healthy lifestyle. Vami encourages every woman who is multi-tasker and frisking from home to office and back to home to steal a moment whenever they wish and indulge in asanas like stair asana, read asana, laptop asana, sofa asana, chair asana, mobile asana, desktop asana or slide asana depending on the hour of the day.

VAMI – The Laptop Asana

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** SERENITY ** – BY CHARU PARASHAR | AIFW – AUTUMN WINTER 2017

An Introduction to the Designer

Let’s meet “Charu Parashar” before talking about her new collection at the “Amazon India Fashion Week” – Autumn Winter Collection.

Charu Parashar (New Delhi), is one of India’s Most promising Young fashion designer. She attended SDPT, New Delhi where she received her Formal education in fashion designing. She was born into a business family. Since the age of five, At an age when girls are busy playing with dolls she was getting real time training in the aesthetics of fashion and was getting acquainted with the world of colors. She used to accompany her mother for block printing, even travel to Banaras for picking sarees and fabrics.

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She started her studio in the year 1993, soon after her college with two block printed tables (which she says is heritage given to by her father.) and launched her label “CHARU PARASHAR” with a solo fashion show at Le Meridian with tie n dye collection, which was a sold out .In November 2001 she opened her 1st flag ship store at DLF Galleria with a Fashion show at IGCC, followed by a fashion show at DLF gymkhana in 2002 sponsored by L’Oreal. In the year 2004, July, she took an exhibition called “Utpala” to Manhattan, New York. Where she got terrific response & great reviews for her designs.

She is a strong revivalist of keeping the old art n technique of block printing alive.

Currently she retails her label “CHARU PARASHAR” from Anantam, Aura, CTC Mall, Atelier, lemon tree and Gyans.Design Philosophy’ – to work extensively in creating empowering designs for the woman of today by modernization of traditional Indian craftsmanship techniques in western silhouettes.

Signature style. Redefining style with vibrant colors Traditional designs with an International appeal. Comfortable and has a young feel.

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Her Latest Collection In Amazon India Fashion Week  – A Talk Over Tea & Cookies

We all are living in a world full of stress tensions and polluted environment. This insanity needs to stop. Designer Charu Parashar works with colour “Greenery” in her AUTUMN WINTER 2017 collection and infuses Calmness, Hope and freshness. To further strengthen our connection with nature and Oneness to the environment to revitalise, reinvigorate and Oxygenate. Charu compels you to give a deeper thought on appearance and perception and begins to create a new calm green word to unravel.

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Colors : Greenery Green/Peach/ Apple Red /Lotus Blue

Fabrics : Satins/ Silk Georgette / Raw Silk.

Silhouttes are fluid free flowing drapes which have a certain ease once worn and embodies elegance. The designer has used handcrafted embellishments on the garments predominantly gold and resham work

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The embroideries depicted through an intricate designs made by branches of trees on the ensembles reinforcing hope.

The essence of the collection has been shot with sculptures which are nature inspired like the work of highly acclaimed artists like Jayasri Burman, Narayan Sinha, S.Nandagopal, K.S. Radhakrishnan and Subrata Paul giving the perfect backdrop for the designers thought process.

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The merging of fashion and art is an area of keen interest of Charu Parashar and has been captured beautifully in the A/W 17 lookbook. Their integrated affair is most mesmerising to the designer.

RUBARU – Fashion and Lifestyle Exhibition

“RUBARU” is an event company which organizes fashion and lifestyle exhibitions. It was the 15th edition of Rubaru – a summer fashion and lifestyle exhibition

Happen to be a part of the show on 19th of April/17 and showcased some excellent talents and great art work an designs.

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RABARU showcased stylish ensembles in the mid and high-budget ranging across Indian, western and summer-style outfits, jewelry, footwear and accessories, unique gifts and décor items as well as children’s wear – there’s so much to choose as over 50 exhibitors, hand-picked by the event organizers, showcase summer specials.
This year, they have a mix of both established and young designers, putting forward new creations designed for the summer season ahead. RUBARU went with the slogan ‘shop till you drop’! And yes! thats exactly the show was like. 

Lets go through few of my favorite stores – 

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I absolutely loved her jewelry designs. Few were so unique and had that edge to it. I am not a jewelry person but unique cuts and quirky designs are my thing.

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Many of the pieces are worn by “Erica Fernandes” Indian Film and Television Actress on her current tele show.

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Fabulous collection of Indian Wear was an attraction in the exhibition.

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I had an amazing time spending with friends.

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