“Deceuninck” is all set to open its 1st experiential store catering to Delhiites pollution woes

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New Delhi, 22nd November 2017: With its 1st experiential store, Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) is eyeing to expand its footprint in the Indian Renovation and Individual Home Owners Market.  CEO Mr. Francis VanEeckhout and Director Turkey and Emerging Markets Mr. Ergun Cicekci, Director International Business Development Mr. Moez Mohmedali  – Deceuninck will be inaugurating the showroom this month located in Saket, New Delhi.

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Deceuninck products are used worldwide in varied climatic conditions i.e., tropical climates like that of Chile/Brazil or hot climates like in the Middle East or the high UV areas in parts of Australia. As for India, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, Deceunincks UPVC Doors, and Windows will help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

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Satish Kumar, Country Manager, Deceuninck, avers, Noise is a major issue in most cities across India considering the traffic snarls, urbanization and rapid increase in metro network. Our Zendow system has the potential to offer high noise insulation and air tightness against the pollution. Deceuninck products suitability in Indian environment

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Opportunity for growth:

Deceuninck is betting on the Indian markets huge growth potential and the demand in housing sector increasing every year, especially in the urban and semi-urban areas.

On how lucrative the Indian market is for Deceuninck, Francis VanEeckhout, CEO, Deceuninck says, India has a very high potential considering the growth of housing sector in India, implementation of new policies like RERA, GST, lower interest rates, higher disposable income in the mid-high end segment, affordable home sector growing at a fast pace given its infrastructure status and of course better informed, internet-savvy  customers of today. Indian consumers are gradually understanding the necessity of high-quality windows behind the glamorous curtains. We plan to be in both the projects and the retail segment in India. Envisaging the retail customers demand various color profiles, we stock a wide range of white as well as color laminated profiles. Our new custom built 35000 sqft warehouse in Chennai stocks nearly 500 tonnes of profiles at any point in time to support our customer’s needs. he adds. India, a country that is developing at a fast pace and increasingly registering its positive presence on a global platform has everything in its favor except the pollution level. It is a glaring fact that World Health Organisation has identified 13 cities of India among the list of most polluted cities of the world with New Delhi securing number second position. So, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, the opening of 1st experiential store of Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) can rightfully help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

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Through the new store, Deceuninck will be catering to B2B as well as B2C customers at the same time. The experiential store will offer architects and interior designers too so that the customers can explore the infinite design possibilities with UPVC Windows and Doors.

The company aims to roll out a slew of marketing and promotional initiatives for next couples of years. In the next phase, similar experiential stores will be opened up in Bengaluru followed by Mumbai/Pune and Hyderabad.

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The Belgium based company, established in 1937 which is one of the world’s leading UPVC Profile Company having customers all over India, is ranking 3rd in the global market. From its inception in 2012 as a Branch Office of Turkey, Deceuninck has grown substantially with Channel Partners pan India. Owing to the increased demand, it has set up of 35000 sqft warehouses with stocking capacity of up to 600 tons of profiles and hardware and moves to a new experience store for the first time in Delhi.

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Being one of the world’s leading UPVC profile company. It has 3rd rank in global market. Opening a consumer experience store for the 1st time in India

Products are:

UPVC window system
UPVC door system
UPVC sliding system

They are providing a maximum level of energy efficiency and sound insulation due to the higher level of heat and sound insulation. Their aim is to leave a cleaner world to the next generations with our environmentally friendly products.
They add elegancy to the house with the laminated color options inspired by the nature.
They are Indian Green building Certified. They manufacturer 100% recyclable and environmentally conscious product no lead.

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Brief of Mr. Francis VanEeckhout

Holds a Masters Degree in Commercial Engineering, Degree in Applied Marketing and Accountancy. 25 years experience with near 23 years as Managing Director of various companies in the Cement, Mortar, Concrete sector

CEO Deceuninck Group since 2016

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Brief of Mr. Ergun Cicekci

Mechanical Engineering from Istanbul with a Masters Degree from Aston University UK, After his Military Service, he started his career in the Plastics Industry in 1981.

Heading Ege Profil since 1994. Under his leadership, the Deceuninck Group has become the largest market share holder in Turkey. Also responsible for Emerging Markets and is on the Board of Directors Deceuninck Group.

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SHOPCLUES.COM – Reveals Its First Fashion Avatar

India’s Biggest and largest online market “Shopclues” is live with its new campaign launch which is “Look Good Everyday” marking its step into the fashion category. Latest fashion and trends in an affordable price. It is not limited to just clothing, right from matching accessories to footwear to jewellery… you name it, you get it.

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They have handpicked the key fashion trends this spring summer to suit all budgets and cater to both men and women. ShopClues aims to fulfil the fashion and lifestyle needs of our core consumers.

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Shopclues has put an end to the Monday morning struggle staring into our closets wondering for the Nth time why we have nothing to wear! Almost everyone – from college -goers to working professionals- faces this dilemma and there can be nothing worse than a closet that does not cooperate when you were already running late. Dressing smartly and looking presentable makes us feel good about ourselves. Moreover, you don’t need to spend big bucks to get that dream wardrobe.

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The launch party happened at an awesome restaurant in Cp. Delhi “Nehle Pe Dehla” Great time spend engaging in different activities organised by the Shopclues Team and connecting with renowned Fashion Bloggers.

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Modern Rootsfor women where the product represent the various handicrafts of India such as pure Indigo to mirror work fusion that range from 499 to 1599.

Pinks, Yellows and Metallics is a curated Shopclues Fashion Trend which is the current Bollywood favourite, starting from price as low as 149.

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Additional focus this season has also been 9 to 5 Dressing and Flash Dance Shoulders – A Modern twist to the 80’s look with a peek-a-boo treatment, and all the time summer favourite Florals. Not just limited to clothes, as Shopclues Fashion Florals are extended to scarves, jewellery, footwear and handbags to!

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For Men, we at Shopclues have specially curated collections like “Layered Look” “Smart Casuals” and even “Mood Dressing”

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All these fashion trends have been complemented by beautiful jewellery, fashion accessories and footwear to complete your look for all day, every day. #LookGoodEveryday 

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ShopClues – The e-commerce destination for Bharat

ShopClues is India’s first and largest managed marketplace with more than 100 million monthly visits on its website. Founded in July 2011, ShopClues is the preferred e-commerce destination for the real India – buyers and sellers residing in tier 2, 3 and beyond geographies of India.

ShopClues’ business model is asset-light and technology-focused, allowing it to scale very rapidly, It is on track to reach profitability with no additional capital raise, by the last quarter of 2017. ShopClues also uses advanced Artificial Intelligence in providing the best customer experience, a tall order achieved given the unorganised nature of the market and the minute geographical reach of the company. The company is run by an enthusiastic team of 1100+ people and is funded by leading institutional investors including sovereign wealth fund GIC Pte Ltd, Tiger Global Management LLC, Helion Venture Partners, and Nexus Venture Partners. It is based out of Gurgaon and is the Indian subsidiary of Clues Network Inc., a US Corporation.

All factor combine to make ShopClues India’s No.1 online marketplace.

 

SHOPCLUES has also launched an all new TVC Campaign – “Look Good Everyday” that captures the essence of shop clues as the one-stop-shop for Affordable Fashion.

Watch The Ad Here

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Visit Shopclues.com and Indulge yourself in Latest Fashion

 

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VAMI – Transcending the future of modern women clothing

In today’s fast life and competative mind set, every body need 25 hours out of 24 hours a day. And it is not specific to man anymore. Woman of today’s India are equally capable. They are everywhere and setting milestones. Young or Old – Students or Housewife – Model or Athlete,  Fashion is no more restricted to a specific generation or occupation and the continuous struggle to look good and being comfortable has become the utmost priority. 

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In hustle bustle of daily life, it is not easy for most of the people sticking to a regular physical activity in routine. If say about India, the situation is more acute for women. They excel in almost everything but overlook their own selves. Most of the times the reason is not the desire but the uneasiness to do the physical activities in the ordinary clothing.

VAMI has the answer for all the above. 

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Let me introduce VAMI to you all 

Vami is a lifestyle brand started in 2012, by Bonjour Group, the first Indian multinational socks brand. The brand has become the market leader in the north India in a flash. The products represent the pinnacle of Indian craftsmanship and are unsurpassed from their quality and attention to detail. Vami deals in a wide range of churidar, ankle length legging, capri and blouses. Vami has 15 exclusive brand outlets plus the entire product line is also available on Amazon, Flipkart, Snapdeal et al. Vami is the only brand in India using high-end technology to provide hygiene based product line to its cutomers. Addressing the choices irrespective of gender, class or ethnic disparities that exist around us. 

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Vami is a lifestyle brand which is dealing in leggings and blouses for everyday woman who is in dearth of time to do the physical activities like yoga, running et al to keep them fit. It is the brand for the every woman who wishes to maximise workout ways and minimise the load they are lugging to and from the office. it will not be wrong to say that Vami is just not any other brand of legging but the most versatile brand for everyday women who like to dress up gracefully without fearing any oops moment. Vami is the epitome of legging wear which will be highly accepted by India women who dress up for fashion and mobility. The ankle leggings can be perfectly matched for office, parties or casual wear. The brand caters the variation for young women who can team it up with crop tops, long tops or kurtis. The product-line is made with the intent to keep it comfortable and stretchable to fit your body type. The leggings are made with the finest cotton which guarantees you remain on move for all day long. The fabric is designed to last in its shape wash after wash. Vami leggings is a must part of your wardrobe. According to Mr. Vineet Aurora, General manager, and Marketing “Vami is brand for every woman. Vami intends to increase the awareness of its consumer towards the leisure of life which can be enjoyed anytime, anywhere. Vami products high quality product line which ensures its customer of its durability and cost affectiveness.”

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Click the Link Below To Checkout Vami’s Creative Youtube Video 

Vami initiated a web series to aware women about various yoga postures that will gradually make a difference towards their healthy lifestyle. Vami encourages every woman who is multi-tasker and frisking from home to office and back to home to steal a moment whenever they wish and indulge in asanas like stair asana, read asana, laptop asana, sofa asana, chair asana, mobile asana, desktop asana or slide asana depending on the hour of the day.

VAMI – The Laptop Asana

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** SERENITY ** – BY CHARU PARASHAR | AIFW – AUTUMN WINTER 2017

An Introduction to the Designer

Let’s meet “Charu Parashar” before talking about her new collection at the “Amazon India Fashion Week” – Autumn Winter Collection.

Charu Parashar (New Delhi), is one of India’s Most promising Young fashion designer. She attended SDPT, New Delhi where she received her Formal education in fashion designing. She was born into a business family. Since the age of five, At an age when girls are busy playing with dolls she was getting real time training in the aesthetics of fashion and was getting acquainted with the world of colors. She used to accompany her mother for block printing, even travel to Banaras for picking sarees and fabrics.

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She started her studio in the year 1993, soon after her college with two block printed tables (which she says is heritage given to by her father.) and launched her label “CHARU PARASHAR” with a solo fashion show at Le Meridian with tie n dye collection, which was a sold out .In November 2001 she opened her 1st flag ship store at DLF Galleria with a Fashion show at IGCC, followed by a fashion show at DLF gymkhana in 2002 sponsored by L’Oreal. In the year 2004, July, she took an exhibition called “Utpala” to Manhattan, New York. Where she got terrific response & great reviews for her designs.

She is a strong revivalist of keeping the old art n technique of block printing alive.

Currently she retails her label “CHARU PARASHAR” from Anantam, Aura, CTC Mall, Atelier, lemon tree and Gyans.Design Philosophy’ – to work extensively in creating empowering designs for the woman of today by modernization of traditional Indian craftsmanship techniques in western silhouettes.

Signature style. Redefining style with vibrant colors Traditional designs with an International appeal. Comfortable and has a young feel.

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Her Latest Collection In Amazon India Fashion Week  – A Talk Over Tea & Cookies

We all are living in a world full of stress tensions and polluted environment. This insanity needs to stop. Designer Charu Parashar works with colour “Greenery” in her AUTUMN WINTER 2017 collection and infuses Calmness, Hope and freshness. To further strengthen our connection with nature and Oneness to the environment to revitalise, reinvigorate and Oxygenate. Charu compels you to give a deeper thought on appearance and perception and begins to create a new calm green word to unravel.

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Colors : Greenery Green/Peach/ Apple Red /Lotus Blue

Fabrics : Satins/ Silk Georgette / Raw Silk.

Silhouttes are fluid free flowing drapes which have a certain ease once worn and embodies elegance. The designer has used handcrafted embellishments on the garments predominantly gold and resham work

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The embroideries depicted through an intricate designs made by branches of trees on the ensembles reinforcing hope.

The essence of the collection has been shot with sculptures which are nature inspired like the work of highly acclaimed artists like Jayasri Burman, Narayan Sinha, S.Nandagopal, K.S. Radhakrishnan and Subrata Paul giving the perfect backdrop for the designers thought process.

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The merging of fashion and art is an area of keen interest of Charu Parashar and has been captured beautifully in the A/W 17 lookbook. Their integrated affair is most mesmerising to the designer.

RUBARU – Fashion and Lifestyle Exhibition

“RUBARU” is an event company which organizes fashion and lifestyle exhibitions. It was the 15th edition of Rubaru – a summer fashion and lifestyle exhibition

Happen to be a part of the show on 19th of April/17 and showcased some excellent talents and great art work an designs.

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RABARU showcased stylish ensembles in the mid and high-budget ranging across Indian, western and summer-style outfits, jewelry, footwear and accessories, unique gifts and décor items as well as children’s wear – there’s so much to choose as over 50 exhibitors, hand-picked by the event organizers, showcase summer specials.
This year, they have a mix of both established and young designers, putting forward new creations designed for the summer season ahead. RUBARU went with the slogan ‘shop till you drop’! And yes! thats exactly the show was like. 

Lets go through few of my favorite stores – 

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I absolutely loved her jewelry designs. Few were so unique and had that edge to it. I am not a jewelry person but unique cuts and quirky designs are my thing.

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Many of the pieces are worn by “Erica Fernandes” Indian Film and Television Actress on her current tele show.

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Fabulous collection of Indian Wear was an attraction in the exhibition.

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I had an amazing time spending with friends.

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